Top Ads on Sundance Film Festival

Sundance Film Festival Background Introduction:

We find, love and share the best independent culture in the world. www.sundance.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sundance Film Festival has been advertising and marketing on Facebook for many years. And Sundance Film Festival has placed 120 of ads on the Facebook platform in the last month. In the past few years,Sundance Film Festival has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sundance Film Festival on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sundance Film Festival. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sundance Film Festival.

BigSpy

1.Sundance Film Festival Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sundance Film Festival  Sundance Film Festival  Sundance Film Festival
Page Categories  Arts & Entertainment  Arts & Entertainment  Arts & Entertainment
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sundance Film Festival Marketing Objectives Analysis: 

Sundance Film Festival has been operating in Arts & Entertainment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sundance Film Festival best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sundance Film Festival Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Film Producing: Core Elements with Summer Shelton  Crafting Your Short Film with Deb Shoval Crafting Your Short Film with Deb Shoval 
Ad Copy Text  Learn the steps for developing a feature documentary--from conception and prep through production--w...  Learn the steps for crafting your short film - from defining your creative vision through production...  Learn the steps for crafting your short film - from defining your creative vision through production...
Link Description  Application deadline is June 17. Course begins July 8.  Application deadline is June 30; Course begins July 21  Application deadline is June 30; Course begins July 21
Website Link  collab.sundance.org  collab.sundance.org  collab.sundance.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 585  515  515
Like 59  149  99

Sundance Film Festival Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sundance Film Festival Top 1 ads got 59 likes. Sundance Film Festival uses a sentence with the finishing touch title: “Film Producing: Core Elements with Summer Shelton”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sundance Film Festival shared 585 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sundance Film Festival should continue to optimize the ad content.

3.Sundance Film Festival Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-01-2020-06-17  2020-06-14-2020-06-15  2020-06-11-2020-06-14
Landing Page Link  https://collab.sundance.org/catalog/Doc-Storytelling-Developing-Your-Story-202006?utm_source=socialmedia&utm_medium=ads&utm_campaign=march%202020?utm_source=socialmedia&utm_medium=ads&utm_campaign=march%202020  https://collab.sundance.org/catalog/Crafting-Your-Short-Film-202007?utm_source=socialmedia&utm_medium=banner&utm_campaign=Core%20Elements%20with%20Summer%20Shelton   https://collab.sundance.org/catalog/Crafting-Your-Short-Film-202007?utm_source=socialmedia&utm_medium=banner&utm_campaign=Core+Elements+with+Summer+Shelton&fbclid=IwAR1tKSrIHvQJgEXAI1IIgSc7YnwEz3YhvWnzW8EaUc6xdlND2EJ1AnBsH7k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sundance Film Festival are successful.

Sundance Film Festival Creative Analysis: 

Sundance Film Festival placed a Image ad in 2020-05-01-2020-06-17, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sundance Film Festival Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Egypt,Greece...  Lebanon  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sundance Film Festival has the best conversion in Morocco,Egypt,Greece..., and can advertise more in Morocco,Egypt,Greece... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sundance Film Festival Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-01-2020-06-17  2020-06-14-2020-06-15  2020-06-11-2020-06-14
During  48 days  2 days 4 days 
Like  59  149  99
Share  10  23  17
Comment  3  5  2

Advertising effectiveness is a direct manifestation of advertising. Sundance Film Festival ‘s Top 1 ad received 59 likes, 10 shares, 3 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sundance Film Festival, helping Sundance Film Festival to grasp the ad data more clearly.