Top Ads on SunLife

SunLife Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SunLife has been advertising and marketing on Facebook for many years. And SunLife has placed 236 of ads on the Facebook platform in the last month. In the past few years,SunLife has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SunLife on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SunLife. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SunLife.

BigSpy

1.SunLife Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SunLife  SunLife  SunLife
Page Categories  Insurance Company  Real Estate Agent  Real Estate Agent
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

SunLife Marketing Objectives Analysis: 

SunLife has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SunLife best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SunLife Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  No medical or lifestyle questions.  Pietermaai Brakkeput Abou , Cocolora Resort Willemstad 
Ad Copy Text  Lincoln, help protect your loved ones with over 50s life cover, from £3.70 per month. Full cover af...  no setting  no setting
Link Description  Get a quote in 60 seconds.  Te huur luxe 2 slaapkamer appartement met ocean front zeezicht gelegen in Pietermaai, Willemstad Pietermaai is de gezelligste wijk van het eiland, grenzend aan het centrum van Willemstad en gelegen direct aan zee. In de wijk is de bekende beachclub “Saint Tropez” en het populaire beachcafe Dive ...  Te huur luxe 3 slaapkamer appartement gelegen te Brakkeput Abou Brakkeput Abou ligt centraal ten opzichte van Jan Thiel en Willemstad. Jan Thiel Beach is binnen 5 minuten bereikbaar en Willemstad en Salina in 10 minuten. Brakkeput is een voormalige plantage dichtbij het Spaanse Water en ligt hoog en
Website Link  www.sunlife.co.uk  www.sunlife.realty  www.sunlife.realty
CTA  GET_QUOTE  WHATSAPP_MESSAGE  WHATSAPP_MESSAGE
Text Word Count 167  0  0
Like 0  0  0

SunLife Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SunLife Top 1 ads got 0 likes. SunLife uses a sentence with the finishing touch title: “No medical or lifestyle questions.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SunLife shared 167 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SunLife should continue to optimize the ad content.

3.SunLife Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-06-08-2020-06-10  2020-06-06-2020-06-10
Landing Page Link  https://www.sunlife.co.uk/media/over-50-life-insurance/social/?utm_source=facebook&utm_medium=Facebook_007_CITY&fbclid=IwAR2NGU0WPWxFvlKoyh3NtFFwTY1TZgINudHRVg7rhBrR4uaCtxnFdHV-Ee0  https://www.sunlife.realty/object/27341-pietermaai/   https://www.sunlife.realty/object/27123-brakkeput-abou-cocolora-resort-willemstad/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SunLife are successful.

SunLife Creative Analysis: 

SunLife placed a Image ad in 2020-06-16-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SunLife Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  Curaçao  Curaçao
Language  Italian  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SunLife has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SunLife Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-08-2020-06-10  2020-06-06-2020-06-10
During  5 days  3 days 5 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SunLife ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SunLife, helping SunLife to grasp the ad data more clearly.