Top Ads on Summoners War

Summoners War Background Introduction:

Summoners War France : Page officielle

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Summoners War has been advertising and marketing on Facebook for many years. And Summoners War has placed 642 of ads on the Facebook platform in the last month. In the past few years,Summoners War has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Summoners War on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Summoners War. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Summoners War.

BigSpy

1.Summoners War Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Summoners War  Summoners War  Summoners War
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Summoners War Marketing Objectives Analysis: 

Summoners War has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Summoners War best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Summoners War Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Les invoquer maintenant  SUMMON NOW Schau sie dir jetzt an 
Ad Copy Text  Une seule fois ? Non, trois fois ! Obtenez GRATUITEMENT des vélins légendaires d'attribut !  Only once? No, three times! 3 Legendary Attribute Scrolls for FREE!  Nur einmal? Nein, drei Mal! 3 Legendäre Attributschriftrollen GRATIS!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  play.google.com
CTA  INSTALL_MOBILE_APP  PLAY_GAME  INSTALL_MOBILE_APP
Text Word Count 93  67  71
Like 13  22  0

Summoners War Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Summoners War Top 1 ads got 13 likes. Summoners War uses a sentence with the finishing touch title: “Les invoquer maintenant”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Summoners War shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Summoners War should continue to optimize the ad content.

3.Summoners War Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-07-2020-06-20  2020-06-07-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://itunes.apple.com/app/id852912420  http://itunes.apple.com/app/id852912420   http://play.google.com/store/apps/details?id=com.com2us.smon.normal.freefull.google.kr.android.common

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Summoners War are successful.

Summoners War Creative Analysis: 

Summoners War placed a Image ad in 2020-06-07-2020-06-20, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Summoners War Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  China,United States  N/A
Language  French  Vietnamese  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Summoners War has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Summoners War Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-07-2020-06-18  2020-06-15-2020-06-18
During  14 days  12 days 4 days 
Like  13  22  0
Share  0  0  0
Comment  0  4  0

Advertising effectiveness is a direct manifestation of advertising. Summoners War ‘s Top 1 ad received 13 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Summoners War, helping Summoners War to grasp the ad data more clearly.