Top Ads on SumUp

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SumUp has been advertising and marketing on Facebook for many years. And SumUp has placed 629 of ads on the Facebook platform in the last month. In the past few years,SumUp has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SumUp on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SumUp. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SumUp.


1.SumUp Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SumUp  SumUp  SumUp
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SumUp Marketing Objectives Analysis: 

SumUp has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SumUp best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SumUp Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A SumUp Top baixou o preço  Comece a aceitar agora Venda mais com SumUp Zap 
Ad Copy Text  Garanta agora a sua maquininha SumUp Top na promoção por 12x de R$ 9,90 e não perca mais vendas. ...  Agora você pode aceitar pagamentos com o Auxílio Emergencial através do SumUp Zap e vender ainda ...  Com o SumUp Zap você vende ainda mais, sem sair de casa. É grátis! Compre a sua maquininha e vend...
Link Description  Encontre a melhor maquininha de cartão de crédito e débito para vender ainda mais. Compre já a sua nova máquina de cartão, sem aluguel e sem mensalidade.  Compre já a sua máquina de cartão de crédito e débito sem aluguel e aceite pagamentos com Auxílio Emergencial  Compre já a sua máquina de cartão de crédito e débito sem aluguel e venda à distância com SumUp Zap
Website Link
Text Word Count 143  165  169
Like 190  135  31

SumUp Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SumUp Top 1 ads got 190 likes. SumUp uses a sentence with the finishing touch title: “A SumUp Top baixou o preço”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SumUp shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SumUp should continue to optimize the ad content.

3.SumUp Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-18  2020-06-14-2020-06-18  2020-06-14-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SumUp are successful.

SumUp Creative Analysis: 

SumUp placed a Image ad in 2020-06-14-2020-06-18, and got 190 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SumUp Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SumUp has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SumUp Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-14-2020-06-18  2020-06-14-2020-06-16
During  5 days  5 days 3 days 
Like  190  135  31
Share  6  24  0
Comment  55  82  15

Advertising effectiveness is a direct manifestation of advertising. SumUp ‘s Top 1 ad received 190 likes, 6 shares, 55 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SumUp, helping SumUp to grasp the ad data more clearly.