Top Ads on SugarBear Sleep

SugarBear Sleep Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SugarBear Sleep has been advertising and marketing on Facebook for many years. And SugarBear Sleep has placed 34 of ads on the Facebook platform in the last month. In the past few years,SugarBear Sleep has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SugarBear Sleep on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SugarBear Sleep. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SugarBear Sleep.

BigSpy

1.SugarBear Sleep Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SugarBear Sleep  SugarBear Sleep  SugarBear Sleep
Page Categories  Other  Vitamins/Supplements  Vitamins/Supplements
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

SugarBear Sleep Marketing Objectives Analysis: 

SugarBear Sleep has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SugarBear Sleep best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SugarBear Sleep Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vegan, soy-free, gluten-free, cruelty-free sleep-enhancing gummy vitamins that you can enjoy!  N/A Delicious gummy vitamins to help you sleep. 
Ad Copy Text  SugarBear Sleep contains 8 carefully selected vitamins and botanicals to help you sleep! Melatonin, ...  no setting  no setting
Link Description  N/A  N/A  ABOUT SUGARBEAR® SLEEP SugarBear® Sleep gummies are an easy-to-use, scientifically formulated, vegan vitamin complex designed...
Website Link  www.sugarbearhair.com  www.sugarbearhair.com  www.sugarbearhair.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 193  0  0
Like 24  0  0

SugarBear Sleep Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SugarBear Sleep Top 1 ads got 24 likes. SugarBear Sleep uses a sentence with the finishing touch title: “Vegan, soy-free, gluten-free, cruelty-free sleep-enhancing gummy vitamins that you can enjoy!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SugarBear Sleep shared 193 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SugarBear Sleep should continue to optimize the ad content.

3.SugarBear Sleep Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Image
Ad Time   2020-04-13-2020-05-19  2019-10-09-2020-05-13  2019-10-09-2020-05-13
Landing Page Link  https://www.sugarbearhair.com/products/sleep-gummies-1-month?utm_source=facebook&utm_medium=cpc&utm_campaign=acq_us&utm_content=dynamic_sleep&fbclid=IwAR2ZoHebmqzSI1wclKpdl0MWuyWOcABCV9c8Jlswnn1xrH_l-Xg9X0Nm1wc  https://www.sugarbearhair.com/products/sleep-gummies-1-month   https://www.sugarbearhair.com/collections/sleep

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SugarBear Sleep are successful.

SugarBear Sleep Creative Analysis: 

SugarBear Sleep placed a Video ad in 2020-04-13-2020-05-19, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SugarBear Sleep Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom,United States  Tuvalu,Switzerland,United Kingdom...
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SugarBear Sleep has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SugarBear Sleep Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-05-19  2019-10-09-2020-05-13  2019-10-09-2020-05-13
During  37 days  218 days 218 days 
Like  24  0  0
Share  1  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. SugarBear Sleep ‘s Top 1 ad received 24 likes, 1 shares, 1 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SugarBear Sleep, helping SugarBear Sleep to grasp the ad data more clearly.