Top Ads on Subway Malaysia

Subway Malaysia Background Introduction:

Welcome to the OFFICIAL Facebook Page of Subway Malaysia! 'LIKE' us for the latest news and local happenings.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Subway Malaysia has been advertising and marketing on Facebook for many years. And Subway Malaysia has placed 14 of ads on the Facebook platform in the last month. In the past few years,Subway Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Subway Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Subway Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Subway Malaysia.

BigSpy

1.Subway Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Subway Malaysia  Subway Malaysia  Subway Malaysia
Page Categories  Sandwich Shop  Sandwich Shop  Sandwich Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

Subway Malaysia Marketing Objectives Analysis: 

Subway Malaysia has been operating in Sandwich Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Subway Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Subway Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Subway Malaysia  3 Perisa Signature BAHARU Subway Malaysia 
Ad Copy Text  Dengan 3 sub Signature dan 12 bahan BAHARU yang menyelerakan, kini terdapat lebih banyak cara untuk ...  3 sub Signature BAHARU, juga 12 bahan baharu yang mengujakan! Jatuh cinta untuk kali kedua di Subway...  Dihidang dengan roti yang baru dibakar, garlic butter yang menyelerakan dan keju mozzarella yang cai...
Link Description  N/A  Sub baharu yang memikat  Dihidang dengan roti yang baru dibakar, garlic butter yang menyelerakan dan keju mozzarella yang cair. Kini terdapat dalam 2 variasi! Ia pastinya tarikan yang tidak dapat anda nafikan – teruslah ke restoran Subway berhampiran anda!
Website Link  subwayisfresh.com.my  subwayisfresh.com.my  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 352  278  234
Like 57  163  2049

Subway Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Subway Malaysia Top 1 ads got 57 likes. Subway Malaysia uses a sentence with the finishing touch title: “Subway Malaysia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Subway Malaysia shared 352 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Subway Malaysia should continue to optimize the ad content.

3.Subway Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-31-2020-06-08  2020-06-02-2020-06-08  2020-04-19-2020-05-03
Landing Page Link  https://subwayisfresh.com.my/  https://subwayisfresh.com.my/   https://www.facebook.com/SubwayMalaysia/?refid=28&_ft_=adid.6176966596231:qid.6822583780987313455:mf_story_key.5190837949528885069:is_sponsored.1:ei.AI@AQLByZuRrNTf_xjhvOviznSU6snElG8VQFzHtXpJh9L1xhRbwRtUDHP8okHmphdU6OA5Jt7rE2xgI1kOKK6Md8k3:top_level_post_id.3147825141934886:content_owner_id_new.210155412368555:page_id.210155412368555:src.22:photo_id.3147825141934886:story_location.5:story_attachment_style.photo:view_time.1588506266:filter.h_nor:tds_flgs.3:actrs.210155412368555:page_insights.%7B%22210155412368555%22:%7B%22page_id%22:210155412368555,%22page_id_type%22:%22page%22,%22actor_id%22:210155412368555,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1587355111,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3147825141934886%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:210155412368555,%22page_id%22:210155412368555,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Subway Malaysia are successful.

Subway Malaysia Creative Analysis: 

Subway Malaysia placed a Carousel ad in 2020-05-31-2020-06-08, and got 57 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Subway Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  N/A
Language  Somali  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Subway Malaysia has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Subway Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-08  2020-06-02-2020-06-08  2020-04-19-2020-05-03
During  9 days  7 days 15 days 
Like  57  163  2049
Share  2  15  116
Comment  2  3  103

Advertising effectiveness is a direct manifestation of advertising. Subway Malaysia ‘s Top 1 ad received 57 likes, 2 shares, 2 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Subway Malaysia, helping Subway Malaysia to grasp the ad data more clearly.