Top Ads on Subway Deutschland

Subway Deutschland Background Introduction:

Willkommen auf der offiziellen Subway® Fanseite für Deutschland!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Subway Deutschland has been advertising and marketing on Facebook for many years. And Subway Deutschland has placed 39 of ads on the Facebook platform in the last month. In the past few years,Subway Deutschland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Subway Deutschland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Subway Deutschland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Subway Deutschland.

BigSpy

1.Subway Deutschland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Subway Deutschland  Subway Deutschland  Subway Deutschland
Page Categories  Sandwich Shop  Sandwich Shop  Sandwich Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Subway Deutschland Marketing Objectives Analysis: 

Subway Deutschland has been operating in Sandwich Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Subway Deutschland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Subway Deutschland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Subway Deutschland  Subway Deutschland Restaurantfinder – Dein Subway® 
Ad Copy Text  Eröffne dein eigenes SUBWAY Restaurant in Deutschland mit nur 15.000 EUR Eigenkapital! – Ein...  Profitieren Sie von den vielen Vorteilen des erfahrenen Franchisesystems SUBWAY – eine starke M...  no setting
Link Description  N/A  N/A  Jubiläumspreis *Vorübergehende Aktion in teilnehmenden Subway® Restaurants in Deutschland. Preis für ein 15-cm-Sub des Tages. Ohne Extras, diese werden zusätzlich berechnet. BBQ Rib **Geformtes, gewürztes Schweinefleischprodukt aus 94% fein zerkleinertem Schweinefleisch mit BBQ-Sauce. Aktuelle...
Website Link  www.facebook.com  www.facebook.com  ad.doubleclick.net
CTA      LEARN_MORE
Text Word Count 238  228  0
Like 240  12  0

Subway Deutschland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Subway Deutschland Top 1 ads got 240 likes. Subway Deutschland uses a sentence with the finishing touch title: “Subway Deutschland”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Subway Deutschland shared 238 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Subway Deutschland should continue to optimize the ad content.

3.Subway Deutschland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-15  2020-05-24-2020-05-24  2020-05-04-2020-05-23
Landing Page Link  https://www.facebook.com/subwaydeutschland/?_sref_=10156963672310836&refid=28&_ft_=adid.23844837133810688:qid.6838658930367855411:mf_story_key.-5528685648069752980:is_sponsored.1:ei.AI@AQIZnsX7MSqeeBnUUTACrP62hOkzRXZRgqdL17zdsRKCMr5n4GtwEwAN-e-qr7GsVaRDxyXLInhYN3wcBhvH3xWo:top_level_post_id.10156963672300836:content_owner_id_new.344302940835:page_id.344302940835:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592249061:filter.h_nor:tds_flgs.3:actrs.344302940835:page_insights.%7B%22344302940835%22:%7B%22page_id%22:344302940835,%22page_id_type%22:%22page%22,%22actor_id%22:344302940835,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591012583,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156963672300836%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:344302940835,%22page_id%22:344302940835,%22post_id%22:10156963672300836,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/subwaydeutschland/?_sref_=10156941384920836&refid=28&_ft_=adid.23844780075490688:qid.6830407789609560844:mf_story_key.8073005958356088111:is_sponsored.1:ei.AI@AQLcjXNutl-2oEOliS59Tl4ty66Uv1ihWisQNPBTdTneW0v2VaJXu-l4eqXPgISD1ocEX5JDS0T5YjVCu1dnILtU:top_level_post_id.10156941384885836:content_owner_id_new.344302940835:page_id.344302940835:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1590328241:filter.h_nor:tds_flgs.3:actrs.344302940835:page_insights.%7B%22344302940835%22:%7B%22page_id%22:344302940835,%22page_id_type%22:%22page%22,%22actor_id%22:344302940835,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590310621,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156941384885836%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:344302940835,%22page_id%22:344302940835,%22post_id%22:10156941384885836,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.dein-subway.de/restaurantfinder/?utm_campaign=2020_05_Subway_AlwaysOn_Mai-Jun&utm_source=Facebook&utm_medium=LinkAd_Retargeting&utm_content=Takeaway_ADGapID_026_800124_505574798-505574798:P272422052:A467114762&dclid=CKrhmK_NmukCFU0S-QAdNn8Ejw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Subway Deutschland are successful.

Subway Deutschland Creative Analysis: 

Subway Deutschland placed a Image ad in 2020-06-15-2020-06-15, and got 240 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Subway Deutschland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Germany
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Subway Deutschland has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Subway Deutschland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-15  2020-05-24-2020-05-24  2020-05-04-2020-05-23
During  1 days  1 days 20 days 
Like  240  12  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Subway Deutschland ‘s Top 1 ad received 240 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Subway Deutschland, helping Subway Deutschland to grasp the ad data more clearly.