Top Ads on Subway á Íslandi

Subway á Íslandi Background Introduction:

Subway á Íslandi er hluti af alþjóðlegri keðju rúmlega 40 þúsund veitingastaða í rúmlega 100 löndum um allan heim.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Subway á Íslandi has been advertising and marketing on Facebook for many years. And Subway á Íslandi has placed 20 of ads on the Facebook platform in the last month. In the past few years,Subway á Íslandi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Subway á Íslandi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Subway á Íslandi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Subway á Íslandi.

BigSpy

1.Subway á Íslandi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Subway á Íslandi  Subway á Íslandi  Subway á Íslandi
Page Categories  Sandwich Shop  Sandwich Shop  Sandwich Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  N/A

Subway á Íslandi Marketing Objectives Analysis: 

Subway á Íslandi has been operating in Sandwich Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Subway á Íslandi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Subway á Íslandi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Subway á Íslandi  Heimsending Subway Subway á Íslandi 
Ad Copy Text  Er fjölskyldan heima um helgina? ‍‍‍ Frí heimsending ef þú verslar fyrir 5.000kr. eða mei...  Við komum til þín ???????? Fáðu heimsendinguna frítt þegar þú pantar fyrir meira en 5.000 k...  Þúsaldartilboð Subway 6 tommu bátur dagsins, flögur eða kaka og miðstærð af gosi á 1.000...
Link Description  Er fjölskyldan heima um helgina? ‍‍‍ Frí heimsending ef þú verslar fyrir 5.000kr. eða meira  N/A  Þúsaldartilboð Subway 6 tommu bátur dagsins, flögur eða kaka og miðstærð af gosi á 1.000 krónur!
Website Link  www.subway.is  subway.is  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 158  163  138
Like 37  16  19

Subway á Íslandi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Subway á Íslandi Top 1 ads got 37 likes. Subway á Íslandi uses a sentence with the finishing touch title: “Subway á Íslandi”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Subway á Íslandi shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Subway á Íslandi should continue to optimize the ad content.

3.Subway á Íslandi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-05-2020-04-05  2020-04-01-2020-04-01  2020-03-19-2020-03-29
Landing Page Link  http://subway.is/heimsending/  https://subway.is/heimsending/   https://www.facebook.com/subwayislandi/?refid=28&_ft_=adid.23844257458740147:qid.6805982813411146418:mf_story_key.-4515788553510768000:is_sponsored.1:ei.AI@AQKcAHCJ8OPRiFGgtcTG8tAy0rHiXd_XQJymPqaXaAeFdF_Hvb7Db-Bag6O3kbYn1u3u_4_q1uH4Lr9bzlOLSFU_:top_level_post_id.2706327026310937:content_owner_id_new.1437821559828163:page_id.1437821559828163:src.22:photo_id.2706327026310937:story_location.5:story_attachment_style.photo:view_time.1584641359:filter.h_nor:tds_flgs.3:actrs.1437821559828163:page_insights.%7B%221437821559828163%22:%7B%22page_id%22:1437821559828163,%22actor_id%22:1437821559828163,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1584633158,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B2706327026310937%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1437821559828163,%22page_id%22:1437821559828163,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Subway á Íslandi are successful.

Subway á Íslandi Creative Analysis: 

Subway á Íslandi placed a Image ad in 2020-04-05-2020-04-05, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Subway á Íslandi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  Norwegian  German  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Subway á Íslandi has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Subway á Íslandi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-05-2020-04-05  2020-04-01-2020-04-01  2020-03-19-2020-03-29
During  1 days  1 days 11 days 
Like  37  16  19
Share  3  2  0
Comment  0  1  2

Advertising effectiveness is a direct manifestation of advertising. Subway á Íslandi ‘s Top 1 ad received 37 likes, 3 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Subway á Íslandi, helping Subway á Íslandi to grasp the ad data more clearly.