Top Ads on Subway Philippines

Subway Philippines Background Introduction:

Welcome to the Official Subway Philippines Page. Visit our website at: www.subway.com.ph!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Subway Philippines has been advertising and marketing on Facebook for many years. And Subway Philippines has placed 12 of ads on the Facebook platform in the last month. In the past few years,Subway Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Subway Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Subway Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Subway Philippines.

BigSpy

1.Subway Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Subway Philippines  Subway Philippines  Subway Philippines
Page Categories  Sandwich Shop  Sandwich Shop  Sandwich Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Subway Philippines Marketing Objectives Analysis: 

Subway Philippines has been operating in Sandwich Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Subway Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Subway Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Subway Philippines  Subway Philippines Subway Philippines 
Ad Copy Text  Order fresh ingredients from Subway® Mart and create your own personalized sub! What kind of sub wi...  Gains, bro! The Smoked Chicken Sub has just the right amount of protein and carbs for a yummy post-w...  Skip the grocery lines and enjoy your own kind of Subway® at home with Subway® Mart!
Link Description  Order fresh ingredients from Subway® Mart and create your own personalized sub! What kind of sub will you build?  Gains, bro! The Smoked Chicken Sub has just the right amount of protein and carbs for a yummy post-workout meal! Available for takeout and delivery via foodpanda or Grab Food. T&C's apply.  N/A
Website Link  www.facebook.com  www.facebook.com  www.subway.com
CTA      LEARN_MORE
Text Word Count 113  188  86
Like 393  3973  121

Subway Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Subway Philippines Top 1 ads got 393 likes. Subway Philippines uses a sentence with the finishing touch title: “Subway Philippines”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Subway Philippines shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Subway Philippines should continue to optimize the ad content.

3.Subway Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-10-2020-06-18  2020-06-04-2020-06-15  2020-04-26-2020-05-12
Landing Page Link  https://www.facebook.com/subwayphilippines/?refid=28&_ft_=adid.23845184747150149:qid.6839848476930029101:mf_story_key.-3373561360048962216:is_sponsored.1:ei.AI@AQKw5xGaygB7qx7Ey4B1TIdGwWbWUtKawwCbEQOs57prabNe2cU4LlRZ_rO9urC1hWK4ZSxgtYT6lufhanfl0nis:top_level_post_id.3383165965041567:content_owner_id_new.163473160344213:page_id.163473160344213:src.22:photo_id.3383165335041630:story_location.5:story_attachment_style.photo:view_time.1592525905:filter.h_nor:tds_flgs.3:actrs.163473160344213:page_insights.%7B%22163473160344213%22:%7B%22page_id%22:163473160344213,%22page_id_type%22:%22page%22,%22actor_id%22:163473160344213,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591329788,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3383165965041567%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:163473160344213,%22page_id%22:163473160344213,%22post_id%22:3383165965041567,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/163473160344213/posts/3383332885024875/   https://www.subway.com/en-PH

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Subway Philippines are successful.

Subway Philippines Creative Analysis: 

Subway Philippines placed a Image ad in 2020-06-10-2020-06-18, and got 393 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Subway Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  N/A
Language  English  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Subway Philippines has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Subway Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-06-04-2020-06-15  2020-04-26-2020-05-12
During  9 days  12 days 17 days 
Like  393  3973  121
Share  348  95  14
Comment  99  39  5

Advertising effectiveness is a direct manifestation of advertising. Subway Philippines ‘s Top 1 ad received 393 likes, 348 shares, 99 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Subway Philippines, helping Subway Philippines to grasp the ad data more clearly.