Top Ads on Substance
Substance Background Introduction:
Allegorithmic develops Substance, the industry standard for material creation and texturing.
Substance has been advertising and marketing on Facebook for many years. And Substance has placed 224 of ads on the Facebook platform in the last month. In the past few years,Substance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Substance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Substance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Substance.
1.Substance Top 3 Ads Basic Understanding
|Page Categories||Nonprofit Organization||Charity Organization||Charity Organization|
Substance Marketing Objectives Analysis:
Substance has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Substance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Substance Top 3 Ads Content Display
|Ad Headline||Hope is here.||Browse Our Resources||Browse Our Resources|
|Ad Copy Text||Hear Stella's words of wisdom. Then connect to services at HelplineMA.org or 800-327-5050.||no setting||no setting|
|Link Description||Call or visit us online today.||Get support& resources at HUB.||Get support & resources at HUB.|
|Text Word Count||90||0||0|
Substance Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Substance Top 1 ads got 757 likes. Substance uses a sentence with the finishing touch title: “Hope is here.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Substance shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Substance should continue to optimize the ad content.
3.Substance Top 3 Ads Creative Selection
|Landing Page Link||https://helplinema.org/?utm_source=goodway&utm_medium=social&utm_campaign=hria2020&utm_content=stella-1||https://hanleyfoundation.org/resources/?utm_source=facebook&utm_medium=cpc&utm_campaign=hub&utm_content=image||https://hanleyfoundation.org/resources/?utm_source=facebook&utm_medium=cpc&utm_campaign=hub&utm_content=video|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Substance are successful.
Substance Creative Analysis:
Substance placed a Video ad in 2020-03-09-2020-06-21, and got 757 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Substance Top 3 Ads Audience Analysis:
|Country||United States,Cameroon,El Salvador||United States||United States|
Substance has the best conversion in United States,Cameroon,El Salvador, and can advertise more in United States,Cameroon,El Salvador in the future.
5.Substance Top 3 Ads Performance Display
|During||105 days||10 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. Substance ‘s Top 1 ad received 757 likes, 136 shares, 19 comments in just 105 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Substance, helping Substance to grasp the ad data more clearly.