Top Ads on Submarino

Submarino Background Introduction:

Fiquem ligados nas últimas novidades de entretenimento, tecnologia e muito mais no Submarino!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Submarino has been advertising and marketing on Facebook for many years. And Submarino has placed 164 of ads on the Facebook platform in the last month. In the past few years,Submarino has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Submarino on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Submarino. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Submarino.

BigSpy

1.Submarino Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Submarino  Submarino  Submarino
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Submarino Marketing Objectives Analysis: 

Submarino has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Submarino best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Submarino Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Notebook Acer Aspire 3 A315-42G-R6FZ AMD R5 8GB (AMD Radeon 540 com 2GB) 1TB HDD 15.6 Windows 10  Cervejeira Consul Mais CZD12 82 Litros Titanium N/A 
Ad Copy Text  Opa, já viu esses produtos? Não deixa essas ofertas* passarem e vem logo começar uma nova histór...  Opa, já viu esses produtos? Não deixa essas ofertas* passarem e vem logo começar uma nova histór...  Opa, já viu esses produtos? Não deixa essas ofertas* passarem e vem logo começar uma nova histór...
Link Description  N/A  N/A  Muito mais do que produtos. Vem explorar novas experiências e começar sua próxima aventura. Aqui tem games, livros, tecnologia, esportes e muito mais!
Website Link  www.submarino.com.br  www.submarino.com.br  www.submarino.com.br
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 185  186  186
Like 0  0  0

Submarino Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Submarino Top 1 ads got 0 likes. Submarino uses a sentence with the finishing touch title: “Notebook Acer Aspire 3 A315-42G-R6FZ AMD R5 8GB (AMD Radeon 540 com 2GB) 1TB HDD 15.6 Windows 10”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Submarino shared 185 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Submarino should continue to optimize the ad content.

3.Submarino Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-03-04-2020-06-20  2020-03-04-2020-06-20  2020-05-07-2020-06-20
Landing Page Link  https://www.submarino.com.br/?epar=sa_at_ov_fb_dpa_novo_inf_003&opn=FACEBOOKDPA  https://www.submarino.com.br/?opn=FACEBOOKDPA&epar=sa_at_ov_fb_dpa_novo_ed_004&fbclid=IwAR2-nREPg4CX_LcFWD7yt5Puo5DRQw-YXIqGMlGNqiwcVz1ySbG0gli2Hts   https://www.submarino.com.br/?opn=FACEBOOKDPA&epar=sa_sg_oa_fb_dabadpto_001

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Submarino are successful.

Submarino Creative Analysis: 

Submarino placed a Carousel ad in 2020-03-04-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Submarino Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Brazil
Language  English  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Submarino has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Submarino Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-04-2020-06-20  2020-03-04-2020-06-20  2020-05-07-2020-06-20
During  109 days  109 days 45 days 
Like  0  0  0
Share  18  124  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Submarino ‘s Top 1 ad received 0 likes, 18 shares, 0 comments in just 109 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Submarino, helping Submarino to grasp the ad data more clearly.