Top Ads on Stussy

Stussy Background Introduction:

instagram.com/stussy

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stussy has been advertising and marketing on Facebook for many years. And Stussy has placed 54 of ads on the Facebook platform in the last month. In the past few years,Stussy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stussy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stussy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stussy.

BigSpy

1.Stussy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stussy  Stussy  Stussy
Page Categories  Clothing Store  Clothing Store  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Stussy Marketing Objectives Analysis: 

Stussy has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stussy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stussy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Motel Street Boutique  Motel Street Boutique Spring '20 World Tour 
Ad Copy Text  Carhartt WIP is back! Special prices during this lockdown Peace n Love and stay Home  Βρείτε όλες τις νέες streetwear συλλογές εδω Special prices during this ...  Spring '20 World Tour, available now online.
Link Description  N/A  N/A  Flat Rate Shipping
Website Link  motelshop.gr  www.motelshop.gr  www.stussy.co.uk
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 87  139  44
Like 12  44  59

Stussy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stussy Top 1 ads got 12 likes. Stussy uses a sentence with the finishing touch title: “Motel Street Boutique”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stussy shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stussy should continue to optimize the ad content.

3.Stussy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-04-14-2020-05-02  2020-03-27-2020-04-27  2020-04-16-2020-04-21
Landing Page Link  https://motelshop.gr/carhartt-wip?limit=all  https://www.motelshop.gr/   https://www.stussy.co.uk/collections/mens-new-arrivals

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stussy are successful.

Stussy Creative Analysis: 

Stussy placed a Carousel ad in 2020-04-14-2020-05-02, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stussy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Romania
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stussy has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stussy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-05-02  2020-03-27-2020-04-27  2020-04-16-2020-04-21
During  19 days  32 days 6 days 
Like  12  44  59
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Stussy ‘s Top 1 ad received 12 likes, 0 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stussy, helping Stussy to grasp the ad data more clearly.