Top Ads on Study International

Study International Background Introduction:

Part of Hybrid, we are a free, independent education website that connects students with a global network of universities

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Study International has been advertising and marketing on Facebook for many years. And Study International has placed 1699 of ads on the Facebook platform in the last month. In the past few years,Study International has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Study International on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Study International. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Study International.

BigSpy

1.Study International Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Study International  Study International  Study International
Page Categories  College & University  Publisher  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Study International Marketing Objectives Analysis: 

Study International has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Study International best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Study International Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Study in the UK  Study an online International Foundation Programme Edvoy frees your time 
Ad Copy Text  Join our pathway programmes and international community at Durham ISC online until you can join us o...  Want to study at a UK university in the future? The Bristol International College foundation program...  Our advisors will send your university applications for you, giving you more time to focus on what y...
Link Description  Durham is ranked 7th in the UK  Request more information from Bristol International College.  See what else we do here
Website Link  www.durhamisc.com  edu.studyinternational.com  www.edvoy.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 123  182  114
Like 85  36  63

Study International Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Study International Top 1 ads got 85 likes. Study International uses a sentence with the finishing touch title: “Study in the UK”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Study International shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Study International should continue to optimize the ad content.

3.Study International Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-01-2020-06-19  2020-06-03-2020-06-19  2020-05-31-2020-06-19
Landing Page Link  https://www.durhamisc.com/pathways?ch=fb&cc=2020_CO_FB_Q2Update&cid=SG_Facebook&lc=0&tc=0&cl=UKISCDUR&utm_source=facebook&utm_medium=cpc&utm_content&utm_campaign=2020_CO_FB_Q2Update  https://edu.studyinternational.com/bristol-international-college/   https://edvoy.com/india/?utm_source=facebook&utm_medium=ad&utm_content=Hyderabad-Traffic-Age29&utm_campaign=India

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Study International are successful.

Study International Creative Analysis: 

Study International placed a Carousel ad in 2020-06-01-2020-06-19, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Study International Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates,Egypt,China...  Mongolia,Mexico  India
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Study International has the best conversion in United Arab Emirates,Egypt,China..., and can advertise more in United Arab Emirates,Egypt,China... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Study International Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-19  2020-06-03-2020-06-19  2020-05-31-2020-06-19
During  19 days  17 days 20 days 
Like  85  36  63
Share  2  0  2
Comment  1  1  1

Advertising effectiveness is a direct manifestation of advertising. Study International ‘s Top 1 ad received 85 likes, 2 shares, 1 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Study International, helping Study International to grasp the ad data more clearly.