Top Ads on Stratford Festival

Stratford Festival Background Introduction:

An exceptional theatre experience brought to life by the world's finest talent.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stratford Festival has been advertising and marketing on Facebook for many years. And Stratford Festival has placed 61 of ads on the Facebook platform in the last month. In the past few years,Stratford Festival has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stratford Festival on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stratford Festival. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stratford Festival.

BigSpy

1.Stratford Festival Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stratford Festival  Stratford Festival  Stratford Festival
Page Categories  Performance Art Theatre  Performance Art Theatre  Performance Art Theatre
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Stratford Festival Marketing Objectives Analysis: 

Stratford Festival has been operating in Performance Art Theatre for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stratford Festival best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stratford Festival Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stratford Festival  Save with reduced spring pricing! Save with reduced spring pricing! 
Ad Copy Text  Experience a season of spectacular theatre in Stratford this summer!  Escape to Stratford – save with reduced spring rates on performances to June 24.  Start your Stratford adventure and unlock great savings with reduced spring rates.
Link Description  N/A  YourYour Theatre Adventure Awaits Theatre Adventure Awaits  Book your 2019 tickets and get ready to experience spectacular theatre
Website Link  www.stratfordfestival.ca  www.stratfordfestival.ca  www.stratfordfestival.ca
CTA  BOOK_TRAVEL  LEARN_MORE  LEARN_MORE
Text Word Count 68  82  82
Like 21  5  2

Stratford Festival Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stratford Festival Top 1 ads got 21 likes. Stratford Festival uses a sentence with the finishing touch title: “Stratford Festival”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stratford Festival shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stratford Festival should continue to optimize the ad content.

3.Stratford Festival Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2019-07-03-2019-07-08  2019-03-29-2019-05-09  2019-03-29-2019-05-09
Landing Page Link  https://www.stratfordfestival.ca/WhatsOn/ThePlays?%23utm_source=facebook&utm_medium=socmed&utm_campaign=smf-DM_July&fbclid=IwAR2ohH0mFfBC-LaupgRRF9oBXYOGUkkL12gddnVudFbxiuXSpyRKQzOklrc  https://www.stratfordfestival.ca/landingpages/experiencestratford   https://www.stratfordfestival.ca/landingpages/experiencestratford

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stratford Festival are successful.

Stratford Festival Creative Analysis: 

Stratford Festival placed a Carousel ad in 2019-07-03-2019-07-08, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stratford Festival Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Canada  United States
Language  Norwegian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stratford Festival has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stratford Festival Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-03-2019-07-08  2019-03-29-2019-05-09  2019-03-29-2019-05-09
During  6 days  42 days 42 days 
Like  21  5  2
Share  3  1  1
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Stratford Festival ‘s Top 1 ad received 21 likes, 3 shares, 3 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stratford Festival, helping Stratford Festival to grasp the ad data more clearly.