Top Ads on Storytel

Storytel Background Introduction:

Nieograniczony dostęp do tysięcy audiobooków. Świetna aplikacja, proste zasady.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Storytel has been advertising and marketing on Facebook for many years. And Storytel has placed 984 of ads on the Facebook platform in the last month. In the past few years,Storytel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Storytel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Storytel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Storytel.

BigSpy

1.Storytel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Storytel  Storytel  Storytel
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Storytel Marketing Objectives Analysis: 

Storytel has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Storytel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Storytel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Слушай аудиокниги безплатно за 14 дни.  Þúsundir hljóðbóka í símanum þínum. Þúsundir hljóðbóka í símanum þínum. 
Ad Copy Text  Не е важна посоката, а историите, които ще преживееш по ...  Stígðu inn í söguna í sumar - hlustaðu frítt í 14 daga☀️  Stígðu inn í söguna í sumar - hlustaðu frítt í 14 daga☀️
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  www.storytel.com  www.storytel.com
CTA  INSTALL_MOBILE_APP  SIGN_UP  SIGN_UP
Text Word Count 186  68  68
Like 19  101  102

Storytel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Storytel Top 1 ads got 19 likes. Storytel uses a sentence with the finishing touch title: “Слушай аудиокниги безплатно за 14 дни.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Storytel shared 186 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Storytel should continue to optimize the ad content.

3.Storytel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-04-2020-06-20  2020-05-31-2020-06-20  2020-05-31-2020-06-20
Landing Page Link  http://itunes.apple.com/app/id348177651  https://www.storytel.com/is/is/signup/7717?campaignCode=FIRSTSUBSERV&utm_source=facebook&utm_medium=social&utm_campaign=Summer   https://www.storytel.com/is/is/signup/7717?campaignCode=FIRSTSUBSERV&utm_source=facebook&utm_medium=social&utm_campaign=Summer

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Storytel are successful.

Storytel Creative Analysis: 

Storytel placed a Video ad in 2020-06-04-2020-06-20, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Storytel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Iceland,Netherlands  Iceland
Language  Bulgarian  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Storytel has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Storytel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-05-31-2020-06-20  2020-05-31-2020-06-20
During  17 days  21 days 21 days 
Like  19  101  102
Share  2  3  1
Comment  2  0  1

Advertising effectiveness is a direct manifestation of advertising. Storytel ‘s Top 1 ad received 19 likes, 2 shares, 2 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Storytel, helping Storytel to grasp the ad data more clearly.