Top Ads on Story
Story Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Story has been advertising and marketing on Facebook for many years. And Story has placed 11928 of ads on the Facebook platform in the last month. In the past few years,Story has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Story on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Story. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Story.
1.Story Top 3 Ads Basic Understanding
|Page Categories||Clothing (Brand)||Clothing (Brand)||Other|
Story Marketing Objectives Analysis:
Story has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Story best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Story Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Glitter Totem Pattern Plaid Print Long Sleeve Shirt||Tasneem H-z||FREE METAL BRACELET EVERY ORDER|
|Ad Copy Text||✨Refreshing summer style. Up to 80% OFF! #Zaful||ZAFUL Black Friday Hot Sale UP 70% OFF & EXTRA 25% OFF ???? APP CODE:BLACK19||no setting|
|Link Description||N/A||N/A||BUY 2 GET 1 FREE (Add 3 items to bag, the lowest priced item will be free)|
|Text Word Count||51||76||0|
Story Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Story Top 1 ads got 0 likes. Story uses a sentence with the finishing touch title: “Glitter Totem Pattern Plaid Print Long Sleeve Shirt”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Story shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Story should continue to optimize the ad content.
3.Story Top 3 Ads Creative Selection
|Landing Page Link||https://play.google.com/store/apps/details?id=com.zaful||http://play.google.com/store/apps/details?id=com.zaful||https://www.gnoce.us/charm/skull.html?product_list_order=newest&skus=BSCS16,DDC005,DVC009,COC021&utm_source=facebook&utm_medium=cpc&utm_campaign=ZXX-US&utm_content=PPL-200612&utm_term=black|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Story are successful.
Story Creative Analysis:
Story placed a Carousel ad in 2020-06-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Story Top 3 Ads Audience Analysis:
|Country||Bulgaria||Georgia,Chile,El Salvador...||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Story has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Story Top 3 Ads Performance Display
|During||3 days||205 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. Story ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Story, helping Story to grasp the ad data more clearly.