Top Ads on Story House

Story House Background Introduction:

The stories you want to read are all here.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Story House has been advertising and marketing on Facebook for many years. And Story House has placed 1108 of ads on the Facebook platform in the last month. In the past few years,Story House has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Story House on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Story House. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Story House.

BigSpy

1.Story House Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Story House  Story House  Story House
Page Categories  Book  Book  Book
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Story House Marketing Objectives Analysis: 

Story House has been operating in Book for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Story House best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Story House Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  I am an ordinary student, while my wife is the hottest lecturer in our university.  My wife looked down on me. She has no idea I am actually a millionaire! Massive popular novels for FREE for a limited time 
Ad Copy Text  "Um... Wifey... I don't have any money." "Look at yourself, you look like a disgusting beggar. Take ...  "Um... Wifey... I don't have any money." "Look at yourself, you look like a disgusting beggar. Take ...  I will never forget this New Year's Eve. I was very busy in kitchen. After finishing a few big table...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  DOWNLOAD  USE_APP  DOWNLOAD
Text Word Count 4104  4104  4096
Like 1  679  37

Story House Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Story House Top 1 ads got 1 likes. Story House uses a sentence with the finishing touch title: “I am an ordinary student, while my wife is the hottest lecturer in our university.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Story House shared 4104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Story House should continue to optimize the ad content.

3.Story House Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-19  2020-06-04-2020-06-19  2020-05-08-2020-06-19
Landing Page Link  http://play.google.com/store/apps/details?id=net.novelfox.novelcat  http://play.google.com/store/apps/details?id=net.novelfox.novelcat   http://play.google.com/store/apps/details?id=net.novelfox.novelcat

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Story House are successful.

Story House Creative Analysis: 

Story House placed a Image ad in 2020-06-03-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Story House Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Trinidad and Tobago  Israel
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Story House has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Story House Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-06-04-2020-06-19  2020-05-08-2020-06-19
During  17 days  16 days 43 days 
Like  1  679  37
Share  21  149  2
Comment  4  157  2

Advertising effectiveness is a direct manifestation of advertising. Story House ‘s Top 1 ad received 1 likes, 21 shares, 4 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Story House, helping Story House to grasp the ad data more clearly.