Top Ads on Stone Pagamentos

Stone Pagamentos Background Introduction:

Empresas de todo o Brasil já sabem que a Stone é muito mais que uma maquininha no balcão. Mande uma mensagem pra saber como podemos fazer você vender mais, gerir melhor e crescer sempre. Conheça o nosso perfil de carreiras: facebook.com/jornadastone

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stone Pagamentos has been advertising and marketing on Facebook for many years. And Stone Pagamentos has placed 270 of ads on the Facebook platform in the last month. In the past few years,Stone Pagamentos has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stone Pagamentos on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stone Pagamentos. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stone Pagamentos.

BigSpy

1.Stone Pagamentos Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stone Pagamentos  Stone Pagamentos  Stone Pagamentos
Page Categories  Local Service  Local Service  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Stone Pagamentos Marketing Objectives Analysis: 

Stone Pagamentos has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stone Pagamentos best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stone Pagamentos Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Conta PJ para seu negócio  Adquira já a sua Stone! Peça Já Sua Proposta 
Ad Copy Text  É hora de reduzir custos: além de não ter tarifas bancárias,mensalidade ou anuidade, suas TEDs s...  A gente te entende. A gente te atende. Faça agora seu cadastro e seja Stone agora mesmo!  Com a Stone você não para de vender, mesmo a distância. Seja Stone agora mesmo e saiba mais!
Link Description  Abra a sua em poucos minutos.  N/A  N/A
Website Link  cadastro.stone.com.br  quero.stone.com.br  www.stone.com.br
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 165  89  96
Like 51  116  90

Stone Pagamentos Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stone Pagamentos Top 1 ads got 51 likes. Stone Pagamentos uses a sentence with the finishing touch title: “Conta PJ para seu negócio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stone Pagamentos shared 165 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stone Pagamentos should continue to optimize the ad content.

3.Stone Pagamentos Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-05-2020-06-18  2020-06-12-2020-06-17  2020-06-04-2020-06-17
Landing Page Link  https://cadastro.stone.com.br/?utm_source=fb&utm_medium=social&utm_campaign=De_ContaStone_Novos-LaL-Br_ID_23844816990040395&utm_content=LaL-ContaStonePJ&utm_adname=ContaStone_PJ&fbclid=IwAR3m4RW4Eq-tuzWo158nenAwVUve85-r6iho4RvZnuLOqy5m423IRiN9E44  https://quero.stone.com.br/?utm_source=fb&utm_medium=social&utm_campaign=De_Conv_Int-Str_SP+-+Credenciado+(S2S)+-+Purchase-valor_ID_23844451685100395&utm_content=Semelhante_1-5%25_Base_Parceiro_60K-a-400K-LTV&utm_adname=12-06-2020_criativo2_estatico-verde-TPV3K&fbclid=IwAR3bQGgGB9px9cxLRZfowgNzdMgHXlmtyy-xIlVlyYLX6Fumh6A1WLgjlZM   https://www.stone.com.br/maquininha-conta-pj/?utm_source=fb&utm_medium=social&utm_campaign=De_Conv_Int-Str_Br-TesteABC-C_ID_23844785921500395&utm_content=Semelhante_10%25_Menos-Tudo&utm_adname=01-06-2020_video_adq-com-tudo-v1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stone Pagamentos are successful.

Stone Pagamentos Creative Analysis: 

Stone Pagamentos placed a Image ad in 2020-06-05-2020-06-18, and got 51 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stone Pagamentos Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stone Pagamentos has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stone Pagamentos Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-18  2020-06-12-2020-06-17  2020-06-04-2020-06-17
During  14 days  6 days 14 days 
Like  51  116  90
Share  11  1  2
Comment  4  1  13

Advertising effectiveness is a direct manifestation of advertising. Stone Pagamentos ‘s Top 1 ad received 51 likes, 11 shares, 4 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stone Pagamentos, helping Stone Pagamentos to grasp the ad data more clearly.