Top Ads on Stockmann Riga

Stockmann Riga Background Introduction:

Universālveikals Stockmann piedāvā saviem klientiem aizraujošu iepirkšanos un iedvesmo vislabākajiem pirkumiem.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stockmann Riga has been advertising and marketing on Facebook for many years. And Stockmann Riga has placed 54 of ads on the Facebook platform in the last month. In the past few years,Stockmann Riga has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stockmann Riga on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stockmann Riga. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stockmann Riga.

BigSpy

1.Stockmann Riga Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stockmann Riga  Stockmann Riga  Stockmann Riga
Page Categories  Local Service  Local Service  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Stockmann Riga Marketing Objectives Analysis: 

Stockmann Riga has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stockmann Riga best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stockmann Riga Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Deannah bow detail shopper leather bag at Stockmann  Judith sneakers at Stockmann Stockmann Riga 
Ad Copy Text  Buy Deannah bow detail shopper leather bag and other products from your favorite brands online - fas...  -  Stockmann Skaistuma dienās - iedvesma vasaras jaunākajām grima tendencēm, dāvanas pie...
Link Description  N/A  N/A  N/A
Website Link  shop.stockmann.com  shop.stockmann.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 197  125  140
Like 0  0  111

Stockmann Riga Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stockmann Riga Top 1 ads got 0 likes. Stockmann Riga uses a sentence with the finishing touch title: “Deannah bow detail shopper leather bag at Stockmann”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stockmann Riga shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stockmann Riga should continue to optimize the ad content.

3.Stockmann Riga Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-03-2020-06-16  2020-06-03-2020-06-14  2020-06-02-2020-06-13
Landing Page Link  https://shop.stockmann.com/product/147470988?utm_source=Facebook&utm_medium=Ads&utm_campaign=AO_Stockmann_Dynamic_2020&utm_content=Dynamic-v1&fbclid=IwAR2Zg6ff3zs5NgX6pzcS2qtu-HX3mjtEl5fYw2PFcCJqzqr3J63hSISdlsE  https://shop.stockmann.com/product/146604964?utm_source=Facebook&utm_medium=Ads&utm_campaign=AO_Stockmann_Dynamic_2020&utm_content=Carousel-v2&fbclid=IwAR37SdhxQyAHghLnKQ0BEe0tsoYUXJyojGlbYkFI5Dw4ClcF_-2nSw2KFOE   https://www.facebook.com/stockmannriga/?_vref_=542518493085266&refid=7&_ft_=adid.23844831023830647:qid.6834687463275139518:mf_story_key.-8015862571304140548:is_sponsored.1:ei.AI@AQKdecLixK-Gv26VFPZmhnZ3FoDRYCg5gABST1TFTl4TaZSVtppaqaTS7hUrQyqgX26nwGzMqq1OzTTN6CaAAZGH:top_level_post_id.1923198971144249:content_owner_id_new.598986850232141:call_to_action_type.LEARN_MORE:page_id.598986850232141:src.22:photo_id.542518493085266:story_location.5:story_attachment_style.rich_media:view_time.1591324681:filter.h_nor:tds_flgs.3:actrs.598986850232141:page_insights.%7B%22598986850232141%22:%7B%22page_id%22:598986850232141,%22page_id_type%22:%22page%22,%22actor_id%22:598986850232141,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591186839,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1923198971144249%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:598986850232141,%22page_id%22:598986850232141,%22post_id%22:1923198971144249,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stockmann Riga are successful.

Stockmann Riga Creative Analysis: 

Stockmann Riga placed a Carousel ad in 2020-06-03-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stockmann Riga Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  Latvia  Latvia
Language  English  English  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stockmann Riga has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stockmann Riga Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-16  2020-06-03-2020-06-14  2020-06-02-2020-06-13
During  14 days  12 days 12 days 
Like  0  0  111
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Stockmann Riga ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stockmann Riga, helping Stockmann Riga to grasp the ad data more clearly.