Top Ads on Stitch Fix

Stitch Fix Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stitch Fix has been advertising and marketing on Facebook for many years. And Stitch Fix has placed 449 of ads on the Facebook platform in the last month. In the past few years,Stitch Fix has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stitch Fix on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stitch Fix. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stitch Fix.

BigSpy

1.Stitch Fix Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stitch Fix  Stitch Fix  Stitch Fix
Page Categories  Retail Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Stitch Fix Marketing Objectives Analysis: 

Stitch Fix has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stitch Fix best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stitch Fix Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stitch Fix Men  Each look is just for you Stitch Fix 
Ad Copy Text  Take the shortcut to outfits created just for you—your size, fit & wallet. Instantly buy what you ...  We’re simplifying shopping. How? With personalized looks that feature styles from our limited coll...  Come back & try a new way to shop with us. We create looks in your price range, styled around items ...
Link Description  Take the shortcut to outfits created just for you—your size, fit & wallet. Instantly buy what you like.https://bit.ly/2C8UcAV  Buy what you love—shipping is free.  Come back & try a new way to shop with us. We create looks in your price range, styled around items you’ve kept. Shop now:https://bit.ly/2Uzg3rL
Website Link  www.facebook.com  7178.xg4ken.com  www.facebook.com
CTA    SHOP_NOW  
Text Word Count 127  122  146
Like 55  30  118

Stitch Fix Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stitch Fix Top 1 ads got 55 likes. Stitch Fix uses a sentence with the finishing touch title: “Stitch Fix Men”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stitch Fix shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stitch Fix should continue to optimize the ad content.

3.Stitch Fix Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-06-01-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://www.facebook.com/stitchfixmen/?refid=7&_ft_=adid.23844829453060270:qid.6840597386286668239:mf_story_key.-7095308443897008345:is_sponsored.1:ei.AI@AQKDWdddvjlqkUuoE-5IWODsR9jHEP6rcl0HYQiWuWhDJiGHP48W6Qx6DCQNMoBgVcwav1FKkLaaDzK1EBez3pAW:top_level_post_id.1158945714460889:content_owner_id_new.187904841564986:page_id.187904841564986:src.22:photo_id.1158945714460889:story_location.5:story_attachment_style.photo:view_time.1592700692:filter.h_nor:tds_flgs.3:actrs.187904841564986:page_insights.%7B%22187904841564986%22:%7B%22page_id%22:187904841564986,%22page_id_type%22:%22page%22,%22actor_id%22:187904841564986,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1592339903,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B1158945714460889%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:187904841564986,%22page_id%22:187904841564986,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.stitchfix.com/women/katie-sturino?pcid=23845013085600666&pcn=social%7Cfacebook%7Cwomens%7Cw%7Cshop-collections%7Cpros%7Call%7Cus%7Cksshop&pcrid=23845013744380666&pcrn=060220%7CWere+simplifying+sh%7CEach+look+is+just+fo%7CShop+Now%7CStatic_Angled+LD_TO-KSC_Mixed_Personalised4-060220_Summer_Grey_Square_Feed&pid=345&pscid=23845013744400666&pscn=060220%7C25-65%7CF%7CD_M%7CFB_IG%7CEXIG_FEIG_MPFB_NF_ST_STFB%7CMAX%7CInt%7CBroad+Targeting%7CKSShop-Personalisation&psnetn=fb&utm_campaign=social%7Cfacebook%7Cwomens%7Cw%7Cshop-collections%7Cpros%7Call%7Cus%7Cksshop&utm_content=060220%7CWere+simplifying+sh%7CEach+look+is+just+fo%7CShop+Now%7CStatic_Angled+LD_TO-KSC_Mixed_Personalised4-060220_Summer_Grey_Square_Feed&utm_id=1&utm_medium=Facebook_Mobile_Feed%7C060220%7C25-65%7CF%7CD_M%7CFB_IG%7CEXIG_FEIG_MPFB_NF_ST_STFB%7CMAX%7CInt%7CBroad+Targeting%7CKSShop-Personalisation&utm_source=Facebook&utm_term=23845013744380666%7C219069874   https://www.facebook.com/stitchfix/photos/p.4290503107701947/4290503107701947/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stitch Fix are successful.

Stitch Fix Creative Analysis: 

Stitch Fix placed a Image ad in 2020-06-16-2020-06-20, and got 55 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stitch Fix Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Cote d'lvoire  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stitch Fix has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stitch Fix Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-01-2020-06-20  2020-06-11-2020-06-20
During  5 days  20 days 10 days 
Like  55  30  118
Share  2  1  3
Comment  4  0  44

Advertising effectiveness is a direct manifestation of advertising. Stitch Fix ‘s Top 1 ad received 55 likes, 2 shares, 4 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stitch Fix, helping Stitch Fix to grasp the ad data more clearly.