Top Ads on Sterna Travel

Sterna Travel Background Introduction:

Experience the beautiful Icelandic natural wonders with us on Sterna Travel guided tours!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sterna Travel has been advertising and marketing on Facebook for many years. And Sterna Travel has placed 25 of ads on the Facebook platform in the last month. In the past few years,Sterna Travel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sterna Travel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sterna Travel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sterna Travel.

BigSpy

1.Sterna Travel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sterna Travel  Sterna Travel  Sterna Travel
Page Categories  Sightseeing Tour Agency  Sightseeing Tour Agency  Sightseeing Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sterna Travel Marketing Objectives Analysis: 

Sterna Travel has been operating in Sightseeing Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sterna Travel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sterna Travel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Iceland Day Tours,Northern Lights & more | Sterna Travel - Travel Agency  Sterna Travel South Coast Guided Tours 
Ad Copy Text  The Jökulsárlón glacier lagoon features in four very popular movies: James Bond’s A View to a K...  We simply cannot contain our excitement. Game of Thrones is just a few days away! ❄ A huge part ...  Sterna Travel's guided South Coast tour takes you to stunning landscapes in the South Coast of Icela...
Link Description  Sterna Travel is a registered travel agency in Iceland .We offer day tours including Northern Lights, Sourth Cost & are a TripAdvisor recommended agency.  N/A  Iceland South coast day tour. Stops include Seljalandsfoss waterfall, Skógarfoss waterfall, Sólheimajökull glacier, Reynisfjara – black sand beach & more
Website Link  sternatravel.com  sternatravel.com  sternatravel.com
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 418  362  123
Like 0  0  1

Sterna Travel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sterna Travel Top 1 ads got 0 likes. Sterna Travel uses a sentence with the finishing touch title: “Iceland Day Tours,Northern Lights & more | Sterna Travel - Travel Agency”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sterna Travel shared 418 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sterna Travel should continue to optimize the ad content.

3.Sterna Travel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-04-02-2019-04-25  2019-04-11-2019-04-25  2019-03-26-2019-04-25
Landing Page Link  http://sternatravel.com/  https://sternatravel.com/tour/thorsmork-the-hikers-paradise/?utm_source=Facebook-conv&utm_medium=FB%20-%20Conversion%20ads&utm_campaign=porsmork   http://sternatravel.com/tour/beautiful-south-coast/?utm_source=MM%20-%20Facebook&utm_medium=MM%20-%20FB%20-%20rem&utm_campaign=MM%20-%20FB%20-Rem-Southcoast

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sterna Travel are successful.

Sterna Travel Creative Analysis: 

Sterna Travel placed a Image ad in 2019-04-02-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sterna Travel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada,United Kingdom...  United States,United Kingdom,Germany...  Canada,Denmark,Poland...
Language  English  Slovenian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sterna Travel has the best conversion in United States,Canada,United Kingdom..., and can advertise more in United States,Canada,United Kingdom... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sterna Travel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-02-2019-04-25  2019-04-11-2019-04-25  2019-03-26-2019-04-25
During  24 days  15 days 31 days 
Like  0  0  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Sterna Travel ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sterna Travel, helping Sterna Travel to grasp the ad data more clearly.