Top Ads on Step One

Step One Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Step One has been advertising and marketing on Facebook for many years. And Step One has placed 509 of ads on the Facebook platform in the last month. In the past few years,Step One has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Step One on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Step One. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Step One.

BigSpy

1.Step One Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Step One  Step One  Step One
Page Categories  Software  Shopping & Retail  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  N/A

Step One Marketing Objectives Analysis: 

Step One has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Step One best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Step One Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  eCommerce Best Practices in the Luxury Goods Industry | OneStepCheckout's blog  Daftar Menjadi Reseller Malabis Get $25 Off A Real Treat 
Ad Copy Text  eCommerce Best Practices in the Luxury Goods Industry: See what the most successful stores do. Can ...  no setting  Stock your freezer with NEW Daily Harvest Scoops — creamy plant-based ice cream without any fake f...
Link Description  Selling Luxury Goods online? Here are all the latest stats on the market, latest moves of the biggest players like Farfetch, Net a Porter and 24 Sèvres (LVMH) and the must have features and services that your online store needs to succeed.  Pendaftaran Reseller 100% Gratis Order Number Nama Lengkap * Cantumkan nama lengkap Anda sesuai KTP Nomor WhatsApp * Tuliskan nomor WhatsApp Anda mulai dari angka 8 hingga selesai Alamat Tinggal * …  Daily Harvest creates delicious and nourishing smoothies, soups, oats, lattes and more. Our food is built on organic, thoughtfully sourced fruits and vegetables. It’s delivered to you and ready to enjoy in minutes. Daily Harvest takes care of food, so food can take care of you.
Website Link  blog.onestepcheckout.com  malabis.co.id  get.daily-harvest.com
CTA    SIGN_UP  SHOP_NOW
Text Word Count 225  0  132
Like 0  0  317

Step One Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Step One Top 1 ads got 0 likes. Step One uses a sentence with the finishing touch title: “eCommerce Best Practices in the Luxury Goods Industry | OneStepCheckout's blog”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Step One shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Step One should continue to optimize the ad content.

3.Step One Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-11-21-2020-06-20  2020-06-04-2020-06-19  2020-05-22-2020-06-19
Landing Page Link  https://blog.onestepcheckout.com/2018/08/ecommerce-best-practices-in-the-luxury-goods-industry/?utm_source=facebook&utm_medium=cpc&utm_campaign=09.07.2019+Retargeting+1+-+Conversions&utm_term=All+website+visitors+45&utm_content=Ad+3+Luxury+Goods+Industry+Best+Practices&fbclid=IwAR2s43hxfVzMNMZaSiVQAziJCv5p9sUhx54oT5McwO60CCiF4bSE_EVvQPc  https://malabis.co.id/program-reseller-malabis-2020/   https://get.daily-harvest.com/fb-scoops/?fbclid=IwAR2UCasaTz3BQUMjhtxf0jUaNd5CuzDUjqX8LFOHyCTj_9HcEBbceQVUiI4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Step One are successful.

Step One Creative Analysis: 

Step One placed a Image ad in 2019-11-21-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Step One Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Indonesia  United States
Language  English  Indonesian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Step One has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Step One Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-21-2020-06-20  2020-06-04-2020-06-19  2020-05-22-2020-06-19
During  213 days  16 days 29 days 
Like  0  0  317
Share  0  0  28
Comment  0  0  54

Advertising effectiveness is a direct manifestation of advertising. Step One ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 213 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Step One, helping Step One to grasp the ad data more clearly.