Top Ads on Step Sport Fashion

Step Sport Fashion Background Introduction:

Το μεγαλύτερο e-shop Αθλητικών Ειδών στην Ελλάδα! - The most complete sports eshop in Greece!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Step Sport Fashion has been advertising and marketing on Facebook for many years. And Step Sport Fashion has placed 46 of ads on the Facebook platform in the last month. In the past few years,Step Sport Fashion has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Step Sport Fashion on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Step Sport Fashion. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Step Sport Fashion.

BigSpy

1.Step Sport Fashion Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Step Sport Fashion  Step Sport Fashion  Step Sport Fashion
Page Categories  E-commerce Website  E-commerce Website  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Step Sport Fashion Marketing Objectives Analysis: 

Step Sport Fashion has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Step Sport Fashion best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Step Sport Fashion Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Αθλητικά Παπούτσια, Ρούχα & Αξεσουάρ  New balance gc574erp classics Step Sport Fashion 
Ad Copy Text  -  -  -
Link Description  Το Μεγαλύτερο E-shop Αθλητικών στην Ελλάδα  N/A  N/A
Website Link  www.stepsport.gr  www.stepsport.gr  www.stepsport.gr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 260  356  264
Like 14  0  47

Step Sport Fashion Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Step Sport Fashion Top 1 ads got 14 likes. Step Sport Fashion uses a sentence with the finishing touch title: “Αθλητικά Παπούτσια, Ρούχα & Αξεσουάρ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Step Sport Fashion shared 260 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Step Sport Fashion should continue to optimize the ad content.

3.Step Sport Fashion Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-03-2020-06-19  2019-09-11-2020-06-18  2020-05-31-2020-06-14
Landing Page Link  https://www.stepsport.gr/gr/nike-andriki-kontomaniki-mplouza-air-205385-010.html?fbclid=IwAR2Kdqtp_lMkzuBEO-f9PsnmJ1BoEKmzC2zZg9SUeoGKgYlcK7zcEjzjAy8  https://www.stepsport.gr/gr/target-gunaikeia-pantelona-152934-26.html?fbclid=IwAR2Yf5_dyBdi7GMcL_5v3Q35LCEV7MedWyVUECX2OG7TA_oRiEtX-cIoK8c   https://www.stepsport.gr/gr/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Step Sport Fashion are successful.

Step Sport Fashion Creative Analysis: 

Step Sport Fashion placed a Carousel ad in 2020-06-03-2020-06-19, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Step Sport Fashion Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Step Sport Fashion has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Step Sport Fashion Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2019-09-11-2020-06-18  2020-05-31-2020-06-14
During  17 days  282 days 15 days 
Like  14  0  47
Share  0  225  3
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Step Sport Fashion ‘s Top 1 ad received 14 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Step Sport Fashion, helping Step Sport Fashion to grasp the ad data more clearly.