Top Ads on Stefnir hf.

Stefnir hf. Background Introduction:

Stefnir hf. er sjálfstætt starfandi fjármálafyrirtæki skv. lögum nr. 161/2002 um fjármálafyrirtæki. Félagið rekur verðbréfasjóði, fjárfestingarsjóði og fagfjárfestasjóði skv. lögum nr. 128/2011.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stefnir hf. has been advertising and marketing on Facebook for many years. And Stefnir hf. has placed 11 of ads on the Facebook platform in the last month. In the past few years,Stefnir hf. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stefnir hf. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stefnir hf.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stefnir hf..


1.Stefnir hf. Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stefnir hf.  Stefnir hf.  Stefnir hf.
Page Categories  Investment Bank  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Stefnir hf. Marketing Objectives Analysis: 

Stefnir hf. has been operating in Investment Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stefnir hf. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stefnir hf. Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stefnir hf.  Stefnir hf. Stefnir hf. 
Ad Copy Text  Stefnir hf. er sjálfstætt starfandi fjármálafyrirtæki skv. lögum nr. 161/2002 um fjármálafyr...  Hér er hægt að sjá ávöxtun skuldabréfasjóða Stefnis.  Náðu markmiðum þínum með reglubundnum sparnaði í sjóðum Stefnis. Í netbanka Arion banka ...
Link Description  Stefnir hf. er sjálfstætt starfandi fjármálafyrirtæki skv. lögum nr. 161/2002 um fjármálafyrirtæki. Félagið rekur verðbréfasjóði, fjárfestingarsjóði og fagfjárfestasjóði skv. lögum nr. 128/2011.  Hér er hægt að sjá ávöxtun skuldabréfasjóða Stefnis.  N/A
Website Link
Text Word Count 216  61  163
Like 1  46  6

Stefnir hf. Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stefnir hf. Top 1 ads got 1 likes. Stefnir hf. uses a sentence with the finishing touch title: “Stefnir hf.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stefnir hf. shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stefnir hf. should continue to optimize the ad content.

3.Stefnir hf. Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-11-2020-05-24  2020-04-20-2020-04-27  2020-03-11-2020-03-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stefnir hf. are successful.

Stefnir hf. Creative Analysis: 

Stefnir hf. placed a Image ad in 2020-05-11-2020-05-24, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stefnir hf. Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  N/A
Language  Norwegian  Hungarian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stefnir hf. has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stefnir hf. Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-05-24  2020-04-20-2020-04-27  2020-03-11-2020-03-16
During  14 days  8 days 6 days 
Like  1  46  6
Share  0  1  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Stefnir hf. ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stefnir hf., helping Stefnir hf. to grasp the ad data more clearly.