Top Ads on SteelSeries

SteelSeries Background Introduction:

We innovate and engineer technology to help gamers Go for Glory.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SteelSeries has been advertising and marketing on Facebook for many years. And SteelSeries has placed 690 of ads on the Facebook platform in the last month. In the past few years,SteelSeries has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SteelSeries on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SteelSeries. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SteelSeries.


1.SteelSeries Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SteelSeries  SteelSeries  SteelSeries
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SteelSeries Marketing Objectives Analysis: 

SteelSeries has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SteelSeries best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SteelSeries Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SteelSeries Arctis 1  Finish upgrading your setup! SteelSeries Sensei Ten 
Ad Copy Text  -  Still interested in these award-winning products?  Prawdopodobnie najpotężniejsza myszka na rynku. Zastosowanie najwyższej jakości polimerów pozw...
Link Description  Graj na PC, PS4, Xbox, Nintendo Switch czy Androidzie.  N/A  Legendarna konstrukcja.
Website Link
Text Word Count 219  49  199
Like 43  363  5

SteelSeries Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SteelSeries Top 1 ads got 43 likes. SteelSeries uses a sentence with the finishing touch title: “SteelSeries Arctis 1”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SteelSeries shared 219 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SteelSeries should continue to optimize the ad content.

3.SteelSeries Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-19  2019-08-25-2020-06-18  2020-06-15-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SteelSeries are successful.

SteelSeries Creative Analysis: 

SteelSeries placed a Image ad in 2020-06-02-2020-06-19, and got 43 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SteelSeries Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  N/A  Poland
Language  Polish  Indonesian  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SteelSeries has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SteelSeries Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2019-08-25-2020-06-18  2020-06-15-2020-06-18
During  18 days  299 days 4 days 
Like  43  363  5
Share  0  23  13
Comment  39  46  4

Advertising effectiveness is a direct manifestation of advertising. SteelSeries ‘s Top 1 ad received 43 likes, 0 shares, 39 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SteelSeries, helping SteelSeries to grasp the ad data more clearly.