Top Ads on Stedelijk

Stedelijk Background Introduction:

The must-see museum for modern and contemporary art and design in Amsterdam. Website: www.stedelijk.nl

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stedelijk has been advertising and marketing on Facebook for many years. And Stedelijk has placed 13 of ads on the Facebook platform in the last month. In the past few years,Stedelijk has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stedelijk on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stedelijk. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stedelijk.

BigSpy

1.Stedelijk Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stedelijk  Stedelijk  Stedelijk
Page Categories  Modern Art Museum  Modern Art Museum  Modern Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Stedelijk Marketing Objectives Analysis: 

Stedelijk has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stedelijk best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stedelijk Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Future is Now  Stedelijk N/A 
Ad Copy Text  Bezoek nu het Stedelijk Museum en ontdek het werk van de visionaire kunstenaar en pionier Nam June P...  Bezoek nu het Stedelijk Museum en ontdek het werk van de visionaire kunstenaar en pionier Nam June P...  no setting
Link Description  N/A  N/A  N/A
Website Link  tickets.stedelijk.nl  www.facebook.com  www.facebook.com
CTA  BOOK_TRAVEL  LEARN_MORE  
Text Word Count 104  104  0
Like 52  31  0

Stedelijk Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stedelijk Top 1 ads got 52 likes. Stedelijk uses a sentence with the finishing touch title: “The Future is Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stedelijk shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stedelijk should continue to optimize the ad content.

3.Stedelijk Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-10-2020-06-16  2019-09-28-2020-04-28
Landing Page Link  https://tickets.stedelijk.nl/Exhibitions/overview?utm_source=addurance&utm_medium=facebook&utm_campaign=nam_june_paik&utm_content=video&fbclid=IwAR3VsAW3QFFRB1WJRT4lOzhk1KlHs6eXeDMc6256wG6q57Hf_rNsmEjcXSw  https://www.facebook.com/Stedelijk/?_vref_=285337075984505&refid=7&_ft_=adid.23844850374740395:qid.6838685610964128052:mf_story_key.-5909463385359431374:is_sponsored.1:ei.AI@AQIHpBXXxamnkdRtlr4u1ZIatkuAzovsMCazKbXsq5BaMEdAYJNH2Pl-svFL4X9MVPPXntxGeSO5EmcjKbHg0tFi:top_level_post_id.10158324698504659:content_owner_id_new.103829284658:call_to_action_type.LEARN_MORE:page_id.103829284658:src.22:photo_id.285337075984505:story_location.5:story_attachment_style.rich_media:view_time.1592255572:filter.h_nor:tds_flgs.3:actrs.103829284658:page_insights.%7B%22103829284658%22:%7B%22page_id%22:103829284658,%22page_id_type%22:%22page%22,%22actor_id%22:103829284658,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591858993,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158324698504659%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:103829284658,%22page_id%22:103829284658,%22post_id%22:10158324698504659,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/stedelijkmuseumschiedam/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stedelijk are successful.

Stedelijk Creative Analysis: 

Stedelijk placed a Video ad in 2020-06-16-2020-06-18, and got 52 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stedelijk Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Dutch  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stedelijk has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stedelijk Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-10-2020-06-16  2019-09-28-2020-04-28
During  3 days  7 days 214 days 
Like  52  31  0
Share  2  3  0
Comment  5  5  0

Advertising effectiveness is a direct manifestation of advertising. Stedelijk ‘s Top 1 ad received 52 likes, 2 shares, 5 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stedelijk, helping Stedelijk to grasp the ad data more clearly.