Top Ads on State of Childhood Obesity

State of Childhood Obesity Background Introduction:

Helping All Kids Grow Up Healthy. A project of the Robert Wood Johnson Foundation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

State of Childhood Obesity has been advertising and marketing on Facebook for many years. And State of Childhood Obesity has placed 40 of ads on the Facebook platform in the last month. In the past few years,State of Childhood Obesity has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for State of Childhood Obesity on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for State of Childhood Obesity. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from State of Childhood Obesity.

BigSpy

1.State of Childhood Obesity Top 3 Ads Basic Understanding

   top1  top2  top3
Name  State of Childhood Obesity  State of Childhood Obesity  State of Childhood Obesity
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

State of Childhood Obesity Marketing Objectives Analysis: 

State of Childhood Obesity has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. State of Childhood Obesity best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.State of Childhood Obesity Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  California Students Deserve Better  Healthy Meals for California Students How can you stand up for healthy school meals? 
Ad Copy Text  no setting  no setting  no setting
Link Description  Learn more and act  Learn more and act  Learn more and act
Website Link  stateofchildhoodobesity.org  stateofchildhoodobesity.org  stateofchildhoodobesity.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

State of Childhood Obesity Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. State of Childhood Obesity Top 1 ads got 0 likes. State of Childhood Obesity uses a sentence with the finishing touch title: “California Students Deserve Better”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. State of Childhood Obesity shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. State of Childhood Obesity should continue to optimize the ad content.

3.State of Childhood Obesity Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-17-2020-06-20  2020-03-13-2020-06-20  2020-03-16-2020-06-20
Landing Page Link  https://stateofchildhoodobesity.org/new-usda-proposal-puts-kids-health-at-risk/?utm_source=fbads&utm_medium=facebook&utm_campaign=schoolmeals  https://stateofchildhoodobesity.org/new-usda-proposal-puts-kids-health-at-risk/?utm_source=fbads&utm_medium=facebook&utm_campaign=schoolmeals   https://stateofchildhoodobesity.org/new-usda-proposal-puts-kids-health-at-risk/?utm_source=fbads&utm_medium=facebook&utm_campaign=schoolmeals

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by State of Childhood Obesity are successful.

State of Childhood Obesity Creative Analysis: 

State of Childhood Obesity placed a Image ad in 2020-03-17-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.State of Childhood Obesity Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

State of Childhood Obesity has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.State of Childhood Obesity Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-06-20  2020-03-13-2020-06-20  2020-03-16-2020-06-20
During  96 days  100 days 97 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. State of Childhood Obesity ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 96 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for State of Childhood Obesity, helping State of Childhood Obesity to grasp the ad data more clearly.