Top Ads on State of Art

State of Art Background Introduction:

The Dutch brand State of Art was founded in 1987. State of Art is a high value brand that designs casual lifestyle collections for men.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

State of Art has been advertising and marketing on Facebook for many years. And State of Art has placed 232 of ads on the Facebook platform in the last month. In the past few years,State of Art has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for State of Art on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for State of Art. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from State of Art.

BigSpy

1.State of Art Top 3 Ads Basic Understanding

   top1  top2  top3
Name  State of Art  State of Art  State of Art
Page Categories  Water Park  Elevator Service  Hair Replacement Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

State of Art Marketing Objectives Analysis: 

State of Art has been operating in Water Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. State of Art best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.State of Art Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WE'RE NOW OPEN!  Marine Innovations Incline Elevator Benefits Video Book Your FREE Consultation Now! 
Ad Copy Text  Buy a Day Ticket, get the rest of the summer on us! EVERYONE could use some quality family time at T...  no setting  Regain your confidence! Vinci Hair Clinic hair transplants are designed to provide superb natural l...
Link Description  Get your Summer Pass!  N/A  N/A
Website Link  www.typhoontexas.com  www.marineinnovations.com  vincihairclinic.co.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 123  0  380
Like 112  0  377

State of Art Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. State of Art Top 1 ads got 112 likes. State of Art uses a sentence with the finishing touch title: “WE'RE NOW OPEN!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. State of Art shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. State of Art should continue to optimize the ad content.

3.State of Art Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-09-2020-06-20  2020-06-12-2020-06-15  2019-12-02-2020-06-15
Landing Page Link  https://www.typhoontexas.com/houston?utm_medium=social&utm_source=rc&utm_campaign=summer2020&utm_content=dayticket&fbclid=IwAR1xImfFeXV8HIXVUErumtLfYDgq-N5gMbJeICwbuGL6muL0-FRTcCZaZxU  https://marineinnovations.com/   https://vincihairclinic.co.uk/?utm_source=social&utm_medium=cpc&utm_campaign=UK%20%7C%20England%7C%20Wales%20HT%20MSP%7C%20Multi%20-%20step&utm_content=Sports%20Interests%20%7C%20England%20WALES%20%7C%2025%20-%2060%20%7C%20Men%20%7C%20MSP%20HT&utm_term=Ht%20%7C%20Multiple%20text%20%7C%20Video%20%7C%20ID%202504510192937545&fbclid=IwAR2OzhP4TIgGGXYmzTW7qFZTHVeNgM3rzh0w4dTwjIwv_LWxys3YCttvhIo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by State of Art are successful.

State of Art Creative Analysis: 

State of Art placed a Video ad in 2020-06-09-2020-06-20, and got 112 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.State of Art Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

State of Art has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.State of Art Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-12-2020-06-15  2019-12-02-2020-06-15
During  12 days  4 days 197 days 
Like  112  0  377
Share  27  0  72
Comment  54  0  762

Advertising effectiveness is a direct manifestation of advertising. State of Art ‘s Top 1 ad received 112 likes, 27 shares, 54 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for State of Art, helping State of Art to grasp the ad data more clearly.