Top Ads on State Farm

State Farm Background Introduction:

At State Farm, you’re more than just a policy number. That's why our agents go out of their way to help life go right. Find a local agent at st8.fm/agent.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

State Farm has been advertising and marketing on Facebook for many years. And State Farm has placed 1495 of ads on the Facebook platform in the last month. In the past few years,State Farm has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for State Farm on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for State Farm. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from State Farm.

BigSpy

1.State Farm Top 3 Ads Basic Understanding

   top1  top2  top3
Name  State Farm  State Farm  State Farm
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

State Farm Marketing Objectives Analysis: 

State Farm has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. State Farm best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.State Farm Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  State Farm 汽車保險  Drive Safe & Save™ State Farm 汽車保險 
Ad Copy Text  無論什麼角色扮演, 你的State Farm代理人都能提供幫助。  Real savings. Real deal.  無論什麼角色扮演, 你的State Farm代理人都能提供幫助。
Link Description  讓你穩健一生TM  N/A  讓你穩健一生TM
Website Link  STATEFARM.COM  www.statefarm.com  statefarm.com
CTA  CONTACT_US  GET_QUOTE  CONTACT_US
Text Word Count 74  24  74
Like 263  44  285

State Farm Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. State Farm Top 1 ads got 263 likes. State Farm uses a sentence with the finishing touch title: “State Farm 汽車保險”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. State Farm shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. State Farm should continue to optimize the ad content.

3.State Farm Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-02-05-2020-06-19  2020-05-06-2020-06-19  2020-02-05-2020-06-19
Landing Page Link  https://ch.statefarm.com/?fbclid=IwAR0eGMB6-PhikxGmW0X7-R2t55AyYIWWRUXrLrNZoAHDFmPjmB0G471UwIo  https://www.statefarm.com/quote-start?cmpid=soc:fb:ACQUISITION:AUTO%20PLACEMENT%20TEST%20PLACEMENT%20OPTIMIZATION:F:ACQ:AUC-WC:WC:RHR:DSS%20BROAD:IMG:XX:NBA%20APRIL%20AUTO   https://ch.statefarm.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by State Farm are successful.

State Farm Creative Analysis: 

State Farm placed a Video ad in 2020-02-05-2020-06-19, and got 263 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.State Farm Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands,Lithuania,Egypt...  United States,Romania,Indonesia...  United States,Pakistan,Israel...
Language  Chinese (Simplified)  English  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

State Farm has the best conversion in Netherlands,Lithuania,Egypt..., and can advertise more in Netherlands,Lithuania,Egypt... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.State Farm Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-05-2020-06-19  2020-05-06-2020-06-19  2020-02-05-2020-06-19
During  136 days  45 days 136 days 
Like  263  44  285
Share  32  3  11
Comment  57  4  17

Advertising effectiveness is a direct manifestation of advertising. State Farm ‘s Top 1 ad received 263 likes, 32 shares, 57 comments in just 136 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for State Farm, helping State Farm to grasp the ad data more clearly.