Top Ads on State Bank of India

State Bank of India Background Introduction:

Welcome to the official Facebook Page of State Bank of India. Thanks for visiting us! Get updates on SBI products & services here. Disclaimer: SBI shall bear no responsibility for confidentiality of information shared with SBI through Facebook

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

State Bank of India has been advertising and marketing on Facebook for many years. And State Bank of India has placed 54 of ads on the Facebook platform in the last month. In the past few years,State Bank of India has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for State Bank of India on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for State Bank of India. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from State Bank of India.

BigSpy

1.State Bank of India Top 3 Ads Basic Understanding

   top1  top2  top3
Name  State Bank of India  State Bank of India  State Bank of India
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

State Bank of India Marketing Objectives Analysis: 

State Bank of India has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. State Bank of India best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.State Bank of India Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  State Bank of India  State Bank of India State Bank of India 
Ad Copy Text  Go for YONO SBI for all your lifestyle and banking needs. Order food or shop for essentials online f...  It has become highly imperative to use digital banking in this time. Open your bank account, transfe...  Don't let the lockdown limit your banking needs. Apply for a new ATM card, get eReceipts, and more w...
Link Description  N/A  N/A  N/A
Website Link  www.sbiyono.sbi  www.sbiyono.sbi  www.sbiyono.sbi
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 194  228  156
Like 175158  50257  3682

State Bank of India Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. State Bank of India Top 1 ads got 175158 likes. State Bank of India uses a sentence with the finishing touch title: “State Bank of India”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. State Bank of India shared 194 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. State Bank of India should continue to optimize the ad content.

3.State Bank of India Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-20-2020-06-11  2020-05-20-2020-06-10  2020-05-18-2020-06-10
Landing Page Link  https://www.sbiyono.sbi/app/  https://www.sbiyono.sbi/app/   https://www.sbiyono.sbi/app/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by State Bank of India are successful.

State Bank of India Creative Analysis: 

State Bank of India placed a Video ad in 2020-05-20-2020-06-11, and got 175158 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.State Bank of India Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

State Bank of India has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.State Bank of India Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-11  2020-05-20-2020-06-10  2020-05-18-2020-06-10
During  23 days  22 days 24 days 
Like  175158  50257  3682
Share  2604  793  112
Comment  1939  902  157

Advertising effectiveness is a direct manifestation of advertising. State Bank of India ‘s Top 1 ad received 175158 likes, 2604 shares, 1939 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for State Bank of India, helping State Bank of India to grasp the ad data more clearly.