Top Ads on Starling Bank

Starling Bank Background Introduction:

The UK mobile-only bank offering personal, joint and business accounts. Download and apply in minutes.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Starling Bank has been advertising and marketing on Facebook for many years. And Starling Bank has placed 61 of ads on the Facebook platform in the last month. In the past few years,Starling Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Starling Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Starling Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Starling Bank.


1.Starling Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Starling Bank  Starling Bank  Starling Bank
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Starling Bank Marketing Objectives Analysis: 

Starling Bank has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Starling Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Starling Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  You're almost there!  Join Britain’s Best Bank 2020 Join the Best British Bank 2019 
Ad Copy Text  Your bank should make life easier – and with a few taps from your will. Set up your Star...  Feel good about banking with Starling, voted Britain’s Best Bank. Three times in a row.  Managing your money should feel easy. Smooth. Occasionally even a little fun. For almost one million...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 174  89  137
Like 43  353  0

Starling Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Starling Bank Top 1 ads got 43 likes. Starling Bank uses a sentence with the finishing touch title: “You're almost there!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Starling Bank shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Starling Bank should continue to optimize the ad content.

3.Starling Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-31-2020-06-09  2020-05-26-2020-06-05  2020-05-05-2020-05-29
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Starling Bank are successful.

Starling Bank Creative Analysis: 

Starling Bank placed a Image ad in 2020-05-31-2020-06-09, and got 43 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Starling Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  Belgium
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Starling Bank has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Starling Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-09  2020-05-26-2020-06-05  2020-05-05-2020-05-29
During  10 days  11 days 25 days 
Like  43  353  0
Share  1  14  0
Comment  16  131  0

Advertising effectiveness is a direct manifestation of advertising. Starling Bank ‘s Top 1 ad received 43 likes, 1 shares, 16 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Starling Bank, helping Starling Bank to grasp the ad data more clearly.