Top Ads on Starbucks

Starbucks Background Introduction:

Inspiring and nurturing the human spirit -- one person, one cup, and one neighborhood at a time http://www.youtube.com/starbucks

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Starbucks has been advertising and marketing on Facebook for many years. And Starbucks has placed 1074 of ads on the Facebook platform in the last month. In the past few years,Starbucks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Starbucks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Starbucks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Starbucks.

BigSpy

1.Starbucks Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Starbucks  Starbucks  Starbucks
Page Categories  Brand  Brand  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Starbucks Marketing Objectives Analysis: 

Starbucks has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Starbucks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Starbucks Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Starbucks RTD  Starbucks RTD Bulk Pricing Available 
Ad Copy Text  It’s chilled coffee. As in cold. Not relaxed. It’s a Chilled Coffee from Starbucks. #ChilledCoff...  It’s chilled coffee. As in cold. Not relaxed. It’s a Chilled Coffee from Starbucks. #ChilledCoff...  Buy Authentic Starbucks Teas and Ingredients
Link Description  Kαφές για τον δρόμο, από το κοντινό σας σούπερ μάρκετ, φούρνο ή περίπτερο  Kαφές για τον δρόμο, από το κοντινό σας σούπερ μάρκετ, φούρνο ή περίπτερο  Everything you need to make authentic Starbucks drinks. Syrups, Sauces, Teas, and more!
Website Link  starbucksrtd.com  starbucksrtd.com  www.pointproductsusa.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 102  102  44
Like 65  23  16

Starbucks Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Starbucks Top 1 ads got 65 likes. Starbucks uses a sentence with the finishing touch title: “Starbucks RTD”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Starbucks shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Starbucks should continue to optimize the ad content.

3.Starbucks Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-16-2020-06-19  2020-06-16-2020-06-19  2020-06-11-2020-06-18
Landing Page Link  https://starbucksrtd.com/cy-gr/  https://starbucksrtd.com/cy-gr/   https://www.pointproductsusa.com/?fbclid=IwAR0gJ25GYYGDZGyijFFdVnSwYtXAaVaQi2OJti4sIEqJpmGNAo_0KM-FFX0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Starbucks are successful.

Starbucks Creative Analysis: 

Starbucks placed a Video ad in 2020-06-16-2020-06-19, and got 65 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Starbucks Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  N/A
Language  Greek  Greek  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Starbucks has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Starbucks Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-16-2020-06-19  2020-06-11-2020-06-18
During  4 days  4 days 8 days 
Like  65  23  16
Share  3  2  0
Comment  4  2  0

Advertising effectiveness is a direct manifestation of advertising. Starbucks ‘s Top 1 ad received 65 likes, 3 shares, 4 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Starbucks, helping Starbucks to grasp the ad data more clearly.