Top Ads on Starbucks Costa Rica

Starbucks Costa Rica Background Introduction:

Inspirar y nutrir el espíritu humano: una persona, una taza de café y una comunidad a la vez.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Starbucks Costa Rica has been advertising and marketing on Facebook for many years. And Starbucks Costa Rica has placed 37 of ads on the Facebook platform in the last month. In the past few years,Starbucks Costa Rica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Starbucks Costa Rica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Starbucks Costa Rica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Starbucks Costa Rica.

BigSpy

1.Starbucks Costa Rica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Starbucks Costa Rica  Starbucks Costa Rica  Starbucks Costa Rica
Page Categories  Coffee Shop  Coffee Shop  Coffee Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Starbucks Costa Rica Marketing Objectives Analysis: 

Starbucks Costa Rica has been operating in Coffee Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Starbucks Costa Rica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Starbucks Costa Rica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Starbucks Costa Rica  Starbucks Costa Rica Starbucks Costa Rica 
Ad Copy Text  Empezá a sentir el dulce sabor del fin de semana con un delicioso Chocolate Covered Strawberries Fr...   ¡Haz que la felicidad se multiplique con nuestra Happy Hour! Ordená tu Frappuccino Grande o Venti...  Uno es bueno, pero dos ¡son mejor! ???? Los lunes y miércoles por la compra de un frappuccino, te ...
Link Description  Empezá a sentir el dulce sabor del fin de semana con un delicioso Chocolate Covered Strawberries Frappuccino, ¡el segundo corre por nuestra cuenta! Ordená por Uber Eats y Glovo   ¡Haz que la felicidad se multiplique con nuestra Happy Hour! Ordená tu Frappuccino Grande o Venti y el segundo va por nuestra cuenta. Promoción válida los lunes y miércoles al pedir por Uber Eats y Glovo  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 182  209  169
Like 1  50  287

Starbucks Costa Rica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Starbucks Costa Rica Top 1 ads got 1 likes. Starbucks Costa Rica uses a sentence with the finishing touch title: “Starbucks Costa Rica”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Starbucks Costa Rica shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Starbucks Costa Rica should continue to optimize the ad content.

3.Starbucks Costa Rica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-04-2020-06-05  2020-05-25-2020-05-27  2020-04-15-2020-05-25
Landing Page Link  https://www.facebook.com/StarbucksCostaRica/photos/p.3145602405497308/3145602405497308/?type=3  https://www.facebook.com/StarbucksCostaRica/?refid=28&_ft_=adid.23844959226450165:qid.6830935264583471501:mf_story_key.-4033322695077253204:is_sponsored.1:ei.AI@AQKGC4WmzMdS7zzKLxpfpQdU4vpchcb-uwd2x0gYr89KtzFIzKjgGSAANuPDzxbvJ3j1qwij2t4VNZH-EoHPxX1t:top_level_post_id.3118642298193319:content_owner_id_new.363173180406925:page_id.363173180406925:src.22:photo_id.3118642298193319:story_location.5:story_attachment_style.photo:view_time.1590450612:filter.h_nor:tds_flgs.3:actrs.363173180406925:page_insights.%7B%22363173180406925%22:%7B%22page_id%22:363173180406925,%22page_id_type%22:%22page%22,%22actor_id%22:363173180406925,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1590423482,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3118642298193319%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:363173180406925,%22page_id%22:363173180406925,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://www.facebook.com/StarbucksCostaRica/videos/811684242657920/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Starbucks Costa Rica are successful.

Starbucks Costa Rica Creative Analysis: 

Starbucks Costa Rica placed a Image ad in 2020-06-04-2020-06-05, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Starbucks Costa Rica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica  Costa Rica  Costa Rica
Language  Spanish  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Starbucks Costa Rica has the best conversion in Costa Rica, and can advertise more in Costa Rica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Starbucks Costa Rica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-05  2020-05-25-2020-05-27  2020-04-15-2020-05-25
During  2 days  3 days 41 days 
Like  1  50  287
Share  1  4  15
Comment  0  14  88

Advertising effectiveness is a direct manifestation of advertising. Starbucks Costa Rica ‘s Top 1 ad received 1 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Starbucks Costa Rica, helping Starbucks Costa Rica to grasp the ad data more clearly.