Top Ads on Star Trek: Discovery

Star Trek: Discovery Background Introduction:

A CBS All Access Original Series

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Star Trek: Discovery has been advertising and marketing on Facebook for many years. And Star Trek: Discovery has placed 60 of ads on the Facebook platform in the last month. In the past few years,Star Trek: Discovery has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Star Trek: Discovery on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Star Trek: Discovery. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Star Trek: Discovery.

BigSpy

1.Star Trek: Discovery Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Star Trek: Discovery  Star Trek: Discovery  Star Trek: Discovery
Page Categories  TV Show  TV Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Star Trek: Discovery Marketing Objectives Analysis: 

Star Trek: Discovery has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Star Trek: Discovery best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Star Trek: Discovery Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Watch Star Trek: Discovery on CBS All Access  Star Trek: Discovery – Three Times Pike And Spock Led The Best Version Of The Enterprise Watch Star Trek: Discovery on CBS All Access 
Ad Copy Text  See the iconic U.S.S. Enterprise bridge on Star Trek: Discovery. Get the free app and sign up for CB...  Aye aye, captain!  See the iconic U.S.S. Enterprise bridge on Star Trek: Discovery. Get the free app and sign up for CB...
Link Description  All episodes now streaming  Anson Mount and Ethan Peck elevate the second season of the CBS All Access series  All episodes now streaming
Website Link  www.cbs.com  www.cbs.com  www.cbs.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 113  17  113
Like 13767  9392  10728

Star Trek: Discovery Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Star Trek: Discovery Top 1 ads got 13767 likes. Star Trek: Discovery uses a sentence with the finishing touch title: “Watch Star Trek: Discovery on CBS All Access”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Star Trek: Discovery shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Star Trek: Discovery should continue to optimize the ad content.

3.Star Trek: Discovery Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-08-2020-06-18  2019-08-11-2020-05-31  2020-01-23-2020-05-29
Landing Page Link  https://www.cbs.com/shows/star-trek-discovery/?ftag=AAM-00-10add8i  https://www.cbs.com/shows/star-trek-discovery/news/1009226/star-trek-discovery-three-times-pike-and-spock-led-the-best-version-of-the-enterprise/?ftag=AAM-07-10aeb0e   https://www.cbs.com/shows/star-trek-discovery/?ftag=AAM-00-10add8i

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Star Trek: Discovery are successful.

Star Trek: Discovery Creative Analysis: 

Star Trek: Discovery placed a Image ad in 2019-05-08-2020-06-18, and got 13767 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Star Trek: Discovery Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,India  United States  United States,India
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Star Trek: Discovery has the best conversion in United States,India, and can advertise more in United States,India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Star Trek: Discovery Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-08-2020-06-18  2019-08-11-2020-05-31  2020-01-23-2020-05-29
During  408 days  295 days 128 days 
Like  13767  9392  10728
Share  655  566  645
Comment  2341  739  1818

Advertising effectiveness is a direct manifestation of advertising. Star Trek: Discovery ‘s Top 1 ad received 13767 likes, 655 shares, 2341 comments in just 408 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Star Trek: Discovery, helping Star Trek: Discovery to grasp the ad data more clearly.