Top Ads on Staples
Staples Background Introduction:
We make it easy to make more happen.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Staples has been advertising and marketing on Facebook for many years. And Staples has placed 524 of ads on the Facebook platform in the last month. In the past few years,Staples has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Staples on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Staples. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Staples.
1.Staples Top 3 Ads Basic Understanding
|Page Categories||Shopping & Retail||Office Supplies||Office Supplies|
Staples Marketing Objectives Analysis:
Staples has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Staples best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Staples Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||ADAY||Father's Day Gifts||Karen Da Silva|
|Ad Copy Text||"My girlfriend loves your clothes and looks absolutely striking in them.” - Eric||Find the perfect present for all the Dads in your life.||Find everything you need to work remotely at Staples. Plus, get fast FREE shipping in 1- 2 days or c...|
|Link Description||N/A||Celebrate dad.||N/A|
|Text Word Count||82||55||247|
Staples Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Staples Top 1 ads got 10 likes. Staples uses a sentence with the finishing touch title: “ADAY”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Staples shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Staples should continue to optimize the ad content.
3.Staples Top 3 Ads Creative Selection
|Landing Page Link||https://www.thisisaday.com/collections/most-loved?fbclid=IwAR32ZTkWGTqozcUg7AkME06Is8j8iov6hQMFLPWFyuko70Coa-4qmbDZN2E||https://www.staples.ca/collections/fathers-day-9141?utm_source=facebook&utm_medium=social&utm_content=fathersday&utm_campaign=fathersday_traffic&fbclid=IwAR1UWjb0C7DmSHyojWzzlyhX2XQEJMXj-I5B7yKXs97e9hM8ODUCM9rQXfc||https://www.staples.ca/products/2928408-en-apc-6-outlet-surgearrest-essential-surge-protector-with-4-usb-ports-pe6u4w?variant=19739775598721&utm_source=facebook&utm_medium=social&utm_campaign=broad_audience_workfromhome&utm_content=broad_audience&fbclid=IwAR0mJPTjeQSKpRJOqcNMM4CD38ZiO9cX3qQnjY3OlqO7EsB_1TZ04Hwz1rg|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Staples are successful.
Staples Creative Analysis:
Staples placed a Carousel ad in 2020-03-20-2020-06-20, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Staples Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Staples has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Staples Top 3 Ads Performance Display
|During||93 days||15 days||16 days|
Advertising effectiveness is a direct manifestation of advertising. Staples ‘s Top 1 ad received 10 likes, 0 shares, 0 comments in just 93 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Staples, helping Staples to grasp the ad data more clearly.