Top Ads on Staples Canada

Staples Canada Background Introduction:

We are the Working and Learning Company. We are building a community of exploration and discovery, a place where we can all work, learn and grow together.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Staples Canada has been advertising and marketing on Facebook for many years. And Staples Canada has placed 162 of ads on the Facebook platform in the last month. In the past few years,Staples Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Staples Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Staples Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Staples Canada.

BigSpy

1.Staples Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Staples Canada  Staples Canada  Staples Canada
Page Categories  Office Supplies  Office Supplies  Office Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Staples Canada Marketing Objectives Analysis: 

Staples Canada has been operating in Office Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Staples Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Staples Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Father's Day Gifts  Karen Da Silva Staples Canada 
Ad Copy Text  Find the perfect present for all the Dads in your life.  Find everything you need to work remotely at Staples. Plus, get fast FREE shipping in 1- 2 days or c...  The new Surface Go 2, with a bigger 10.5” touchscreen, better resolution, and long battery life is...
Link Description  Celebrate dad.  N/A  N/A
Website Link  www.staples.ca  www.staples.ca  www.staples.ca
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 55  247  197
Like 10  0  27

Staples Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Staples Canada Top 1 ads got 10 likes. Staples Canada uses a sentence with the finishing touch title: “Father's Day Gifts”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Staples Canada shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Staples Canada should continue to optimize the ad content.

3.Staples Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-04-2020-06-18  2020-06-03-2020-06-18  2020-05-14-2020-06-18
Landing Page Link  https://www.staples.ca/collections/fathers-day-9141?utm_source=facebook&utm_medium=social&utm_content=fathersday&utm_campaign=fathersday_traffic&fbclid=IwAR1UWjb0C7DmSHyojWzzlyhX2XQEJMXj-I5B7yKXs97e9hM8ODUCM9rQXfc  https://www.staples.ca/products/2928408-en-apc-6-outlet-surgearrest-essential-surge-protector-with-4-usb-ports-pe6u4w?variant=19739775598721&utm_source=facebook&utm_medium=social&utm_campaign=broad_audience_workfromhome&utm_content=broad_audience&fbclid=IwAR0mJPTjeQSKpRJOqcNMM4CD38ZiO9cX3qQnjY3OlqO7EsB_1TZ04Hwz1rg   https://www.staples.ca/products/2978562-en-presale-microsoft-go-2-105-touch-screen-pixelsense-intel-pentium-gold-64-gb-emmc-4-gb-lpddr3-english?variant=19826130288769&utm_source=facebook&utm_medium=social&utm_content=microsoft_surface&utm_campaign=microsoft_surface_traffic&fbclid=IwAR32VLiam5xesofqlnaKwEyrA09UkCN0zVnLomql1-V4PjK-pY8olKB1RcY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Staples Canada are successful.

Staples Canada Creative Analysis: 

Staples Canada placed a Video ad in 2020-06-04-2020-06-18, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Staples Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  N/A
Language  Spanish  Swedish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Staples Canada has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Staples Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-06-03-2020-06-18  2020-05-14-2020-06-18
During  15 days  16 days 36 days 
Like  10  0  27
Share  2  3  3
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Staples Canada ‘s Top 1 ad received 10 likes, 2 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Staples Canada, helping Staples Canada to grasp the ad data more clearly.