Top Ads on Stanford Graduate School of Business

Stanford Graduate School of Business Background Introduction:

Stanford Graduate School of Business empowers students to take steps that will change the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stanford Graduate School of Business has been advertising and marketing on Facebook for many years. And Stanford Graduate School of Business has placed 254 of ads on the Facebook platform in the last month. In the past few years,Stanford Graduate School of Business has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stanford Graduate School of Business on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stanford Graduate School of Business. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stanford Graduate School of Business.

BigSpy

1.Stanford Graduate School of Business Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stanford Graduate School of Business  Stanford Graduate School of Business  Stanford Graduate School of Business
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Stanford Graduate School of Business Marketing Objectives Analysis: 

Stanford Graduate School of Business has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stanford Graduate School of Business best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stanford Graduate School of Business Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LEAD: Where the world's change agents connect  6 Tips for Better Communication Hope and Fear 
Ad Copy Text  Gain transformative skills and perspectives from Stanford LEAD, the flagship online business program...  Being misunderstood is frustrating in general — and costly in business. Use these tips to better c...  Hope for the future — or a lack of hope — has a direct effect on the outcome of our decisions. ...
Link Description  Transform knowledge into impact and drive innovation in your organization with Stanford LEAD, our flagship online business program.  Make complex ideas more digestible.  How they affect decision making.
Website Link  ad.doubleclick.net  stanford.io  stanford.io
CTA  LEARN_MORE    
Text Word Count 260  154  127
Like 221  883  512

Stanford Graduate School of Business Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stanford Graduate School of Business Top 1 ads got 221 likes. Stanford Graduate School of Business uses a sentence with the finishing touch title: “LEAD: Where the world's change agents connect”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stanford Graduate School of Business shared 260 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stanford Graduate School of Business should continue to optimize the ad content.

3.Stanford Graduate School of Business Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-20  2020-05-19-2020-06-20  2020-05-18-2020-06-19
Landing Page Link  https://ad.doubleclick.net/ddm/clk/469923381;275596279;g?https://stanfordexeced.stanford.edu/lead-download-brochure/?cid=7013l000001VHawAAG&utm_source=facebook-kiosk&utm_medium=paid-social&utm_campaign=stanfordlead-brochuredownload&utm_content=persona-emergingleaders&utm_term=prospecting&ad_id={{ad.id}}&adset_id={{adset.id}}&campaign_id={{campaign.id}}&ad_name={{ad.name}}&adset_name={{adset.name}}&campaign_name={{campaign.name}}&placement={{placement}}&site_source_name={{site_source_name}}  https://www.gsb.stanford.edu/insights/hit-mark-make-complex-ideas-understandable?sf122604167=1&fbclid=IwAR2ozqiZWM8-J-XDoNy1Lh4QlmN6H2fJl5li7JyP3fiB7-Qu9h0ViCxzOgM   https://www.gsb.stanford.edu/insights/value-hope?sf122604144=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stanford Graduate School of Business are successful.

Stanford Graduate School of Business Creative Analysis: 

Stanford Graduate School of Business placed a Image ad in 2020-06-15-2020-06-20, and got 221 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stanford Graduate School of Business Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stanford Graduate School of Business has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stanford Graduate School of Business Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-19-2020-06-20  2020-05-18-2020-06-19
During  6 days  33 days 33 days 
Like  221  883  512
Share  16  360  188
Comment  4  6  15

Advertising effectiveness is a direct manifestation of advertising. Stanford Graduate School of Business ‘s Top 1 ad received 221 likes, 16 shares, 4 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stanford Graduate School of Business, helping Stanford Graduate School of Business to grasp the ad data more clearly.