Top Ads on Standard Chartered Malaysia

Standard Chartered Malaysia Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Standard Chartered Malaysia has been advertising and marketing on Facebook for many years. And Standard Chartered Malaysia has placed 65 of ads on the Facebook platform in the last month. In the past few years,Standard Chartered Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Standard Chartered Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Standard Chartered Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Standard Chartered Malaysia.

BigSpy

1.Standard Chartered Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Standard Chartered Malaysia  Standard Chartered Malaysia  Standard Chartered Malaysia
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Standard Chartered Malaysia Marketing Objectives Analysis: 

Standard Chartered Malaysia has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Standard Chartered Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Standard Chartered Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  RM5 off on foodpanda  Win cashback with top up Enjoy instant rebate 
Ad Copy Text  Craving for your favourite food or snacks? Order via foodpanda and enjoy RM5 instant discount with p...  Want to win yourself RM200 cashback the next time you top up? From now until 14 August 2020, simply ...  Enjoy RM100 instant rebate when you equip your home with the latest household appliances, furniture ...
Link Description  Use promo code: PANDAFAMILY  Stand a chance to win RM200  Up to RM100
Website Link  www.sc.com  www.sc.com  www.sc.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 245  235  344
Like 47  54  51

Standard Chartered Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Standard Chartered Malaysia Top 1 ads got 47 likes. Standard Chartered Malaysia uses a sentence with the finishing touch title: “RM5 off on foodpanda”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Standard Chartered Malaysia shared 245 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Standard Chartered Malaysia should continue to optimize the ad content.

3.Standard Chartered Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-14-2020-06-18  2020-06-14-2020-06-17  2020-06-12-2020-06-14
Landing Page Link  https://www.sc.com/my/unsupported-browser/  https://www.sc.com/my/unsupported-browser/   https://www.sc.com/my/promotions/the-good-life-privileges/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Standard Chartered Malaysia are successful.

Standard Chartered Malaysia Creative Analysis: 

Standard Chartered Malaysia placed a Video ad in 2020-06-14-2020-06-18, and got 47 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Standard Chartered Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Standard Chartered Malaysia has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Standard Chartered Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-14-2020-06-17  2020-06-12-2020-06-14
During  5 days  4 days 3 days 
Like  47  54  51
Share  5  6  10
Comment  0  8  1

Advertising effectiveness is a direct manifestation of advertising. Standard Chartered Malaysia ‘s Top 1 ad received 47 likes, 5 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Standard Chartered Malaysia, helping Standard Chartered Malaysia to grasp the ad data more clearly.