Top Ads on Standard Bank - South Africa

Standard Bank - South Africa Background Introduction:

Every action sets something in motion and that’s how we continue to make progress real. Connect with us to see how we are #MoreThanABank. www.standardbank.co.za

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Standard Bank - South Africa has been advertising and marketing on Facebook for many years. And Standard Bank - South Africa has placed 150 of ads on the Facebook platform in the last month. In the past few years,Standard Bank - South Africa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Standard Bank - South Africa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Standard Bank - South Africa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Standard Bank - South Africa.

BigSpy

1.Standard Bank - South Africa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Standard Bank - South Africa  Standard Bank - South Africa  Standard Bank - South Africa
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Standard Bank - South Africa Marketing Objectives Analysis: 

Standard Bank - South Africa has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Standard Bank - South Africa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Standard Bank - South Africa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Protect What Matters Most  Standard Bank Banking App Standard Bank Banking App 
Ad Copy Text  Nothing stays the same, neither should your life insurance. Thabo, 25 gets R2m life cover for only R...  With our Banking App, #ItCanBe all so easy to get back what’s rightfully yours. Check out below ho...  When scammers try to sneakily distance you from your money with those unauthorised debit orders, you...
Link Description  N/A  N/A  N/A
Website Link  www.standardbank.co.za  bit.ly  bit.ly
CTA  GET_QUOTE  DOWNLOAD  DOWNLOAD
Text Word Count 123  210  209
Like 5429  76  266

Standard Bank - South Africa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Standard Bank - South Africa Top 1 ads got 5429 likes. Standard Bank - South Africa uses a sentence with the finishing touch title: “Protect What Matters Most”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Standard Bank - South Africa shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Standard Bank - South Africa should continue to optimize the ad content.

3.Standard Bank - South Africa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-02-2020-06-18  2020-05-25-2020-06-15  2020-05-25-2020-06-15
Landing Page Link  https://www.standardbank.co.za/southafrica/personal/products-and-services/insure-what-matters/yourself/life%E2%80%93cover  https://www.standardbank.co.za/southafrica/personal/products-and-services/ways-to-bank/self-service-banking/mobile-app-banking   https://www.standardbank.co.za/southafrica/personal/products-and-services/ways-to-bank/self-service-banking/mobile-app-banking

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Standard Bank - South Africa are successful.

Standard Bank - South Africa Creative Analysis: 

Standard Bank - South Africa placed a Image ad in 2020-06-02-2020-06-18, and got 5429 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Standard Bank - South Africa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  N/A  N/A
Language  English  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Standard Bank - South Africa has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Standard Bank - South Africa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-05-25-2020-06-15  2020-05-25-2020-06-15
During  17 days  22 days 22 days 
Like  5429  76  266
Share  59  5  9
Comment  206  2  13

Advertising effectiveness is a direct manifestation of advertising. Standard Bank - South Africa ‘s Top 1 ad received 5429 likes, 59 shares, 206 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Standard Bank - South Africa, helping Standard Bank - South Africa to grasp the ad data more clearly.