Top Ads on Stance

Stance Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Stance has been advertising and marketing on Facebook for many years. And Stance has placed 108 of ads on the Facebook platform in the last month. In the past few years,Stance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Stance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Stance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Stance.

BigSpy

1.Stance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Stance  Stance  Stance
Page Categories  Other  Company  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  woocommerce

Stance Marketing Objectives Analysis: 

Stance has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Stance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Stance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Носки как искусство  Rhino 6 Ticket – Ultrace 2020 – Raceism.com 
Ad Copy Text  -  Suntem bucuroși să anunțăm că începând din această primăvară suntem distribuitori Rhinocer...  Jeśli nie chcesz oglądać imprezy w internecie, kup e-bilet póki jest*. *Liczba biletów ogranicz...
Link Description  Носки Stance  N/A  Jedyne wydarzenie motoryzacyjne, dla którego do polski przyjeżdża 1000 aut z całej Europy i Azji (selekcja spośród kilkunastu tysięcy zgłoszeń)! Dziesięć lat ciężkiej pracy by stworzyć imprezę dla prawdziwych pasjonatów motoryzacji:
Website Link  stance.com.ua  www.instance.ro  raceism.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 107  414  415
Like 2  8  38

Stance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Stance Top 1 ads got 2 likes. Stance uses a sentence with the finishing touch title: “Носки как искусство”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Stance shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Stance should continue to optimize the ad content.

3.Stance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-15-2020-06-17  2020-06-14-2020-06-16  2020-06-05-2020-06-14
Landing Page Link  https://stance.com.ua/?fbclid=IwAR3UDhKxaBvVOQKurlpgMQSRJDU9fvL0dSFwL6VwcAlLylVHwPpamA6q3_g  https://www.instance.ro/acasa/software/?lang=ro   https://raceism.com/shop/ticket-ultrace-2020/?utm_source=fb&utm_medium=cpc&utm_campaign=%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Stance are successful.

Stance Creative Analysis: 

Stance placed a Image ad in 2020-04-15-2020-06-17, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Stance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Poland
Language  Macedonian  Filipino  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Stance has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Stance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-06-17  2020-06-14-2020-06-16  2020-06-05-2020-06-14
During  64 days  3 days 10 days 
Like  2  8  38
Share  3  0  1
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. Stance ‘s Top 1 ad received 2 likes, 3 shares, 1 comments in just 64 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Stance, helping Stance to grasp the ad data more clearly.