Top Ads on St.George Bank

St.George Bank Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

St.George Bank has been advertising and marketing on Facebook for many years. And St.George Bank has placed 75 of ads on the Facebook platform in the last month. In the past few years,St.George Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for St.George Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for St.George Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from St.George Bank.

BigSpy

1.St.George Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  St.George Bank  St.George Bank  St.George Bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

St.George Bank Marketing Objectives Analysis: 

St.George Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. St.George Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.St.George Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Don’t be thrifty, here’s $50!  Don’t be thrifty, here’s $50! Don’t be thrifty, here’s $50! 
Ad Copy Text  Want a $50? Need a $50? Get a $50! Bonus $50 when you open a new Complete Freedom bank account onlin...  Hey, baller. Get $50 when you open a new Complete Freedom bank account online. #StartSomething  Want a $50? Need a $50? Get a $50! Bonus $50 when you open a new Complete Freedom bank account onlin...
Link Description  Spend it on whatever  Spend it on whatever  Spend it on whatever
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 118  94  118
Like 75  19  58

St.George Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. St.George Bank Top 1 ads got 75 likes. St.George Bank uses a sentence with the finishing touch title: “Don’t be thrifty, here’s $50!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. St.George Bank shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. St.George Bank should continue to optimize the ad content.

3.St.George Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-10-2020-06-18  2020-06-03-2020-06-16  2020-06-02-2020-06-15
Landing Page Link  https://www.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom?cid=sc:EDB:Q3-FY20_2004:psov:3653946:Plot:comp:pros  https://www.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom?cid=sc:EDB:Q3-FY20_2004:psov:3653946:8Bal:comp:pros   https://www.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom?cid=sc:EDB:Q3-FY20_2004:psov:3653946:Plot:comp:pros

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by St.George Bank are successful.

St.George Bank Creative Analysis: 

St.George Bank placed a Video ad in 2020-05-10-2020-06-18, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.St.George Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia,Malaysia  Philippines  Nepal
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

St.George Bank has the best conversion in Australia,Malaysia, and can advertise more in Australia,Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.St.George Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-18  2020-06-03-2020-06-16  2020-06-02-2020-06-15
During  40 days  14 days 14 days 
Like  75  19  58
Share  5  2  3
Comment  14  4  10

Advertising effectiveness is a direct manifestation of advertising. St.George Bank ‘s Top 1 ad received 75 likes, 5 shares, 14 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for St.George Bank, helping St.George Bank to grasp the ad data more clearly.