Top Ads on St. George's University

St. George's University Background Introduction:

This is the official Facebook page of St. George's University.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

St. George's University has been advertising and marketing on Facebook for many years. And St. George's University has placed 221 of ads on the Facebook platform in the last month. In the past few years,St. George's University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for St. George's University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for St. George's University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from St. George's University.

BigSpy

1.St. George's University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  St. George's University  St. George's University  St. George's University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

St. George's University Marketing Objectives Analysis: 

St. George's University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. St. George's University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.St. George's University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  St. George’s University  Are you interested in becoming a doctor in the USA, UK, or Canada? St. George’s University 
Ad Copy Text  Start med school sooner. We're the #1 provider of doctors into first-year US residencies.*  Are you interested in becoming a doctor in the USA, UK, or Canada? SGU Med School is a great option...  We know what it takes to be a great doctor because we train you for it.
Link Description  Are you In?  N/A  Are you In?
Website Link  ad.doubleclick.net  www.sgu.edu  ad.doubleclick.net
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 90  1733  71
Like 2847  362  1789

St. George's University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. St. George's University Top 1 ads got 2847 likes. St. George's University uses a sentence with the finishing touch title: “St. George’s University”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. St. George's University shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. St. George's University should continue to optimize the ad content.

3.St. George's University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-03-05-2020-06-20  2020-05-19-2020-06-20  2020-04-30-2020-06-20
Landing Page Link  https://www.sgu.edu/md/learn/?utm_source=facebook&utm_medium=display&utm_campaign=StGeorges_General_2019_Q4_PaidSocial_LeadGen&utm_term=Lead_FirstWave_Learn_Rejection_Prospecting&utm_content=23843953510920526  https://www.sgu.edu/International-students/lebanon/?utm_source=facebook_AIQ%7CMENA%7CCBO%7CCONVERSIONS%7CLOOKALIKEMAINPAGEENGAGERS%7CWEBINAR&utm_medium=AIQ   https://www.sgu.edu/md/learn/?utm_source=facebook&utm_medium=display&utm_campaign=StGeorges_General_2019_Q4_PaidSocial_LeadGen&utm_term=Lead_FirstWave_Learn_Rejection_Prospecting&utm_content=23843953510920526

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by St. George's University are successful.

St. George's University Creative Analysis: 

St. George's University placed a Video ad in 2020-03-05-2020-06-20, and got 2847 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.St. George's University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  El Salvador,Egypt,Nigeria...  Lebanon  Algeria,United States,India...
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

St. George's University has the best conversion in El Salvador,Egypt,Nigeria..., and can advertise more in El Salvador,Egypt,Nigeria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.St. George's University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-05-2020-06-20  2020-05-19-2020-06-20  2020-04-30-2020-06-20
During  108 days  33 days 52 days 
Like  2847  362  1789
Share  285  4  206
Comment  178  27  71

Advertising effectiveness is a direct manifestation of advertising. St. George's University ‘s Top 1 ad received 2847 likes, 285 shares, 178 comments in just 108 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for St. George's University, helping St. George's University to grasp the ad data more clearly.