Top Ads on St. Baldrick's Foundation

St. Baldrick's Foundation Background Introduction:

We're a childhood cancer charity funding the most promising research to help find cures for kids with cancer. Yes, we are indeed those crazy head-shaving people. www.StBaldricks.org.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

St. Baldrick's Foundation has been advertising and marketing on Facebook for many years. And St. Baldrick's Foundation has placed 77 of ads on the Facebook platform in the last month. In the past few years,St. Baldrick's Foundation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for St. Baldrick's Foundation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for St. Baldrick's Foundation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from St. Baldrick's Foundation.

BigSpy

1.St. Baldrick's Foundation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  St. Baldrick's Foundation  St. Baldrick's Foundation  St. Baldrick's Foundation
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

St. Baldrick's Foundation Marketing Objectives Analysis: 

St. Baldrick's Foundation has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. St. Baldrick's Foundation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.St. Baldrick's Foundation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fund lifesaving kids’ cancer research.  Fund lifesaving kids’ cancer research. Fund lifesaving kids’ cancer research. 
Ad Copy Text  The current lock-down won’t stop kids from getting cancer. Fund research into treatments and cures...  Kid’s with cancer can’t wait while we wait for this crisis to pass. Donate now to fund research ...  The current lock-down won’t stop kids from getting cancer. Fund research into treatments and cures...
Link Description  #DFYchildhoodCancers  #DFYchildhoodCancers  #DFYchildhoodCancers
Website Link  www.stbaldricks.org  www.stbaldricks.org  www.stbaldricks.org
CTA  DONATE_NOW  DONATE_NOW  DONATE_NOW
Text Word Count 105  126  105
Like 70  479  20

St. Baldrick's Foundation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. St. Baldrick's Foundation Top 1 ads got 70 likes. St. Baldrick's Foundation uses a sentence with the finishing touch title: “Fund lifesaving kids’ cancer research.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. St. Baldrick's Foundation shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. St. Baldrick's Foundation should continue to optimize the ad content.

3.St. Baldrick's Foundation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-06-2020-05-10  2020-05-07-2020-05-10  2020-05-07-2020-05-09
Landing Page Link  https://www.stbaldricks.org/donate?promo=appeal  https://www.stbaldricks.org/donate?promo=appeal   https://www.stbaldricks.org/donate?promo=appeal

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by St. Baldrick's Foundation are successful.

St. Baldrick's Foundation Creative Analysis: 

St. Baldrick's Foundation placed a Video ad in 2020-05-06-2020-05-10, and got 70 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.St. Baldrick's Foundation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel,United States  United States  Romania
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

St. Baldrick's Foundation has the best conversion in Israel,United States, and can advertise more in Israel,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.St. Baldrick's Foundation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-05-10  2020-05-07-2020-05-10  2020-05-07-2020-05-09
During  5 days  4 days 3 days 
Like  70  479  20
Share  5  20  1
Comment  1  20  4

Advertising effectiveness is a direct manifestation of advertising. St. Baldrick's Foundation ‘s Top 1 ad received 70 likes, 5 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for St. Baldrick's Foundation, helping St. Baldrick's Foundation to grasp the ad data more clearly.