Top Ads on St John of God Health Care

St John of God Health Care Background Introduction:

St John of God Health Care is a leading health care provider, with private hospitals, home nursing, pathology and social outreach services.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

St John of God Health Care has been advertising and marketing on Facebook for many years. And St John of God Health Care has placed 125 of ads on the Facebook platform in the last month. In the past few years,St John of God Health Care has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for St John of God Health Care on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for St John of God Health Care. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from St John of God Health Care.

BigSpy

1.St John of God Health Care Top 3 Ads Basic Understanding

   top1  top2  top3
Name  St John of God Health Care  St John of God Health Care  St John of God Health Care
Page Categories  Medical Company  Hospital  Medical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

St John of God Health Care Marketing Objectives Analysis: 

St John of God Health Care has been operating in Medical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. St John of God Health Care best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.St John of God Health Care Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  St John of God Health Care  Minimal waiting times. Book a free maternity tour 
Ad Copy Text  At our private maternity facilities your partner or special support person is welcome throughout you...  Introducing our 24/7 Emergency Orthopaedic Trauma Service.  Book to attend a maternity tour and see why mums-to-be choose St John of God for their maternity car...
Link Description  At our private maternity facilities your partner or special support person is welcome throughout your hospital stay, including overnight - https://bit.ly/2X1USjL  Senior Orthopaedic Specialists  Exceptional expertise & care
Website Link  www.facebook.com  www.sjog.org.au  www.sjog.org.au
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 161  58  102
Like 7  131  138

St John of God Health Care Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. St John of God Health Care Top 1 ads got 7 likes. St John of God Health Care uses a sentence with the finishing touch title: “St John of God Health Care”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. St John of God Health Care shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. St John of God Health Care should continue to optimize the ad content.

3.St John of God Health Care Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-25-2020-06-03  2020-04-14-2020-04-14  2020-03-10-2020-03-10
Landing Page Link  https://www.facebook.com/sjoghealthcare/?refid=28&_ft_=adid.23844877655630073%3Aqid.6834221536737421820%3Amf_story_key.-1613116958985051140%3Ais_sponsored.1%3Aei.AI%40AQJ-b9IXHF3Q32n06uYD3TY7N3YKTeTSW7UK9nh_KiPYi9zDihOzAci2hBU-g7Sfs6k557Jdw4kQ553zfqiUVyBz%3Atop_level_post_id.2849151415174673%3Acontent_owner_id_new.606815276074976%3Apage_id.606815276074976%3Asrc.22%3Aphoto_id.2849151415174673%3Astory_location.5%3Astory_attachment_style.photo%3Aview_time.1591216198%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.606815276074976%3Apage_insights.%7B%22606815276074976%22%3A%7B%22page_id%22%3A606815276074976%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A606815276074976%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntPhotoUploadBatchNodeBasedEdgeStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A22%2C%22publish_time%22%3A1590479682%2C%22story_name%22%3A%22EntPhotoUploadBatchNodeBasedEdgeStory%22%2C%22story_fbid%22%3A%5B2849151415174673%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A606815276074976%2C%22page_id%22%3A606815276074976%2C%22post_id%22%3A0%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=%7E-R  https://www.sjog.org.au/orthotrauma   https://www.sjog.org.au/choosetobe?utm_source=facebook&utm_medium=cpc&utm_campaign=2019-07_SJOG-Maternity-Campaign_C2W_R782&utm_content=NFA_(Early-Stages-Pregnancy)_Video-V2_R782

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by St John of God Health Care are successful.

St John of God Health Care Creative Analysis: 

St John of God Health Care placed a Image ad in 2020-05-25-2020-06-03, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.St John of God Health Care Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  N/A
Language  English  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

St John of God Health Care has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.St John of God Health Care Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-03  2020-04-14-2020-04-14  2020-03-10-2020-03-10
During  10 days  1 days 1 days 
Like  7  131  138
Share  0  14  7
Comment  1  16  23

Advertising effectiveness is a direct manifestation of advertising. St John of God Health Care ‘s Top 1 ad received 7 likes, 0 shares, 1 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for St John of God Health Care, helping St John of God Health Care to grasp the ad data more clearly.