Top Ads on St John's Hospice

St John's Hospice Background Introduction:

St John's Hospice provides a range of services to both patients in the ward and those who just come in to have respite or support.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

St John's Hospice has been advertising and marketing on Facebook for many years. And St John's Hospice has placed 2 of ads on the Facebook platform in the last month. In the past few years,St John's Hospice has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for St John's Hospice on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for St John's Hospice. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from St John's Hospice.

BigSpy

1.St John's Hospice Top 3 Ads Basic Understanding

   top1  top2  top3
Name  St John's Hospice  St John's Hospice  St John's Hospice
Page Categories  Hospice  Hospice  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

St John's Hospice Marketing Objectives Analysis: 

St John's Hospice has been operating in Hospice for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. St John's Hospice best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.St John's Hospice Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  St John's Hospice  St John's Hospice
Ad Copy Text  We are looking to recruit Registered General Nurses to our small team of ‘bank’ nurses. Come and...  Bonjour! Do you fancy a two wheeled challenge ? Then don't miss out on this exciting opportunity to...  -
Link Description  We are looking to recruit Registered General Nurses to our small team of ‘bank’ nurses. Come and work for a wonderful organisation and make a real difference to the lives of our patients. Visit https://www.sjhospice.org.uk/registered-nurse-4/ for more information and to apply.  Bonjour! Do you fancy a two wheeled challenge ? Then don't miss out on this exciting opportunity to join our very first London to Paris cycle team. Spaces are limited so don't delay. To find out more simply call our Fundraising office on 01524 382538 or check out the details here: https://www.sjhospice.org.uk/london-to-paris-cycle  -
Website Link  www.facebook.com  www.facebook.com  -
CTA    MESSAGE_PAGE  -
Text Word Count 283  333  -
Like 97  8  -

St John's Hospice Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. St John's Hospice Top 1 ads got 97 likes. St John's Hospice uses a sentence with the finishing touch title: “St John's Hospice”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. St John's Hospice shared 283 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. St John's Hospice should continue to optimize the ad content.

3.St John's Hospice Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2019-04-17-2019-04-22  2019-04-12-2019-04-13  -
Landing Page Link  https://www.facebook.com/sjhospice/photos/a.202983153072132/2096752883695140/?type=3  https://www.facebook.com/sjhospice/photos/a.202983153072132/2089708691066226/?type=3   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by St John's Hospice are successful.

St John's Hospice Creative Analysis: 

St John's Hospice placed a Image ad in 2019-04-17-2019-04-22, and got 97 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.St John's Hospice Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

St John's Hospice has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.St John's Hospice Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2019-04-22  2019-04-12-2019-04-13  -
During  6 days  2 days
Like  97  8  -
Share  44  2  -
Comment  4  2  -

Advertising effectiveness is a direct manifestation of advertising. St John's Hospice ‘s Top 1 ad received 97 likes, 44 shares, 4 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for St John's Hospice, helping St John's Hospice to grasp the ad data more clearly.