Top Ads on St John WA

St John WA Background Introduction:

We are a not-for-profit, humanitarian organisation serving the community through first aid training and the provision of a world class ambulance service.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

St John WA has been advertising and marketing on Facebook for many years. And St John WA has placed 10 of ads on the Facebook platform in the last month. In the past few years,St John WA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for St John WA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for St John WA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from St John WA.

BigSpy

1.St John WA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  St John WA  St John WA  St John WA
Page Categories  Emergency Rescue Service  Emergency Rescue Service  Emergency Rescue Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

St John WA Marketing Objectives Analysis: 

St John WA has been operating in Emergency Rescue Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. St John WA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.St John WA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We’re more than just an ambulance service.  Fund a Defib Drive in Wangara St John WA 
Ad Copy Text  NOW RECRUITING for direct entry paramedics.  Every minute after cardiac arrest without a defib reduces the chance of survival by 10%. $25 turns a...  Book a same day appointment at your nearest St John Dental centre in Joondalup, Cockburn or Armadale...
Link Description  Belong to the best! St John WA, where people want to work  Defib Drives Save Lives  N/A
Website Link  stjohnwa.com.au  stjohndefibdrive.com.au  www.stjohnhealth.com.au
CTA  APPLY_NOW  LEARN_MORE  
Text Word Count 43  127  101
Like 1824  4  11

St John WA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. St John WA Top 1 ads got 1824 likes. St John WA uses a sentence with the finishing touch title: “We’re more than just an ambulance service.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. St John WA shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. St John WA should continue to optimize the ad content.

3.St John WA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-03-28-2020-03-28  2019-11-24-2019-12-12  2019-04-10-2019-07-12
Landing Page Link  https://stjohnwa.com.au/changelives/employment/employed/direct-entry-ambulance-paramedic  https://stjohndefibdrive.com.au/?utm_source=facebook&utm_medium=cpc&utm_campaign=Defib_Drive_Display&utm_term=Location_Wangara&utm_content=Location_25   https://www.stjohnhealth.com.au/dental-services/book-dental-appointment/?utm_source=Facebook&utm_medium=Carousel&utm_campaign=LifeGoesOn&utm_term=Dental&utm_content=FlipPhone

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by St John WA are successful.

St John WA Creative Analysis: 

St John WA placed a Image ad in 2020-03-28-2020-03-28, and got 1824 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.St John WA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  Australia
Language  English  Danish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

St John WA has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.St John WA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-28-2020-03-28  2019-11-24-2019-12-12  2019-04-10-2019-07-12
During  1 days  19 days 94 days 
Like  1824  4  11
Share  361  2  0
Comment  663  0  2

Advertising effectiveness is a direct manifestation of advertising. St John WA ‘s Top 1 ad received 1824 likes, 361 shares, 663 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for St John WA, helping St John WA to grasp the ad data more clearly.