Top Ads on Squash - PSA World Tour

Squash - PSA World Tour Background Introduction:

The official Facebook page for the PSA World Tour. Keep an eye out for all the latest competition updates, news from around the world, tournament details and photographs from live events. www.psaworldtour.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Squash - PSA World Tour has been advertising and marketing on Facebook for many years. And Squash - PSA World Tour has placed 50 of ads on the Facebook platform in the last month. In the past few years,Squash - PSA World Tour has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Squash - PSA World Tour on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Squash - PSA World Tour. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Squash - PSA World Tour.

BigSpy

1.Squash - PSA World Tour Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Squash - PSA World Tour  Squash - PSA World Tour  Squash - PSA World Tour
Page Categories  Sports League  Sports League  Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Squash - PSA World Tour Marketing Objectives Analysis: 

Squash - PSA World Tour has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Squash - PSA World Tour best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Squash - PSA World Tour Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Squash - PSA World Tour  Introducing the REPLAY pass... available now Jansher Khan v Jonathon Power: Throwback Thursday - 1997 Hong Kong Open Final 
Ad Copy Text  Like the official Facebook page for the PSA World Tour ⬇️  Watch professional squash on demand with our new REPLAY pass, available worldwide  Throwback Thursday We've delved into the archives to bring you this classic match in its entirety!...
Link Description  The official Facebook page for the PSA World Tour. Keep an eye out for all the latest competition updates, news from around the world, tournament details and photographs from live events. www.psaworldtour.com  N/A  N/A
Website Link  www.facebook.com  psaworldtour.com  bit.ly
CTA  LIKE_PAGE  LEARN_MORE  
Text Word Count 61  82  330
Like 534  338  604

Squash - PSA World Tour Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Squash - PSA World Tour Top 1 ads got 534 likes. Squash - PSA World Tour uses a sentence with the finishing touch title: “Squash - PSA World Tour”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Squash - PSA World Tour shared 61 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Squash - PSA World Tour should continue to optimize the ad content.

3.Squash - PSA World Tour Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-05-2020-05-30  2020-05-19-2020-05-25  2020-05-20-2020-05-25
Landing Page Link  https://www.facebook.com/PSAworldtour/  https://psaworldtour.com/tv/landing-page   https://psaworldtour.com/tv/landing-page?utm_source=PSA&utm_medium=Facebook&utm_campaign=launch

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Squash - PSA World Tour are successful.

Squash - PSA World Tour Creative Analysis: 

Squash - PSA World Tour placed a Image ad in 2020-05-05-2020-05-30, and got 534 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Squash - PSA World Tour Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  Egypt  Egypt,Thailand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Squash - PSA World Tour has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Squash - PSA World Tour Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-05-30  2020-05-19-2020-05-25  2020-05-20-2020-05-25
During  26 days  7 days 6 days 
Like  534  338  604
Share  0  12  115
Comment  0  6  53

Advertising effectiveness is a direct manifestation of advertising. Squash - PSA World Tour ‘s Top 1 ad received 534 likes, 0 shares, 0 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Squash - PSA World Tour, helping Squash - PSA World Tour to grasp the ad data more clearly.