Top Ads on Square

Square Background Introduction:

Everyone should be able to participate and thrive in the economy. So we’re here to help sellers of all sizes start, run, and grow their business.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Square has been advertising and marketing on Facebook for many years. And Square has placed 5990 of ads on the Facebook platform in the last month. In the past few years,Square has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Square on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Square. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Square.

BigSpy

1.Square Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Square  Square  Square
Page Categories  Product/Service  Internet Company  Real Estate Agent
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Square Marketing Objectives Analysis: 

Square has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Square best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Square Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How businesses are adapting product offerings  That's right—it's FREE! Sobha Creek Vistas 
Ad Copy Text  Businesses are shifting what they sell and how they sell it. Here are a few real-life examples.  With our free plan, there's no startup cost & no monthly fee. Pay only when you make a sale—jus...  Experience a contemporary lifestyle at Dubai’s most elegantly designed residences ✔ Pay 90% on...
Link Description  N/A  No startup cost or monthly fees.  N/A
Website Link  squareup.com  squareup.com  www.facebook.com
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 95  132  273
Like 317  35  3

Square Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Square Top 1 ads got 317 likes. Square uses a sentence with the finishing touch title: “How businesses are adapting product offerings”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Square shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Square should continue to optimize the ad content.

3.Square Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-01-2020-06-20  2020-06-01-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://squareup.com/us/en/townsquare/how-businesses-are-adapting-their-product-offerings?fbclid=IwAR369FXv2reSjEilbKgi0zkpxhx8OlXlo0LkIIFUkSN3bUEQtWI234xuVv4  https://squareup.com/us/en/l/ecom-online-store?fbclid=IwAR0iZ20E2fGrdzwDQfE7cRvFDF6_FQfVr-Hx7esvUno-k1fJ3DUqaL7k0lQ   https://www.facebook.com/SquareYards/videos/2628478684066327/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Square are successful.

Square Creative Analysis: 

Square placed a Image ad in 2020-05-01-2020-06-20, and got 317 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Square Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  N/A  N/A
Language  English  English  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Square has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Square Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-01-2020-06-20  2020-06-01-2020-06-20  2020-06-17-2020-06-20
During  51 days  20 days 4 days 
Like  317  35  3
Share  28  1  0
Comment  21  7  0

Advertising effectiveness is a direct manifestation of advertising. Square ‘s Top 1 ad received 317 likes, 28 shares, 21 comments in just 51 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Square, helping Square to grasp the ad data more clearly.