Top Ads on Square up

Square up Background Introduction:

La marque Frenchy qu'on aime comme un vendredi | Imaginé et réalisé pour vous avec amour à Lille. Suivez nous sur Instagram @square_up_shop

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Square up has been advertising and marketing on Facebook for many years. And Square up has placed 52 of ads on the Facebook platform in the last month. In the past few years,Square up has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Square up on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Square up. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Square up.

BigSpy

1.Square up Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Square up  Square up  Square up
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  prestashop  prestashop

Square up Marketing Objectives Analysis: 

Square up has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Square up best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Square up Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Les nouveautés sont arrivées !  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  T-shirt - Des frites, des frites, des frites  T-shirt - J'ai besoin d'une Terre Happy
Website Link  www.square-up.fr  www.square-up.fr  www.square-up.fr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Square up Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Square up Top 1 ads got 0 likes. Square up uses a sentence with the finishing touch title: “Les nouveautés sont arrivées !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Square up shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Square up should continue to optimize the ad content.

3.Square up Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-03-09-2020-06-03  2020-03-06-2020-06-03  2020-03-06-2020-06-03
Landing Page Link  https://www.square-up.fr/meilleures-ventes  https://www.square-up.fr/72-meilleures-ventes-femme   https://www.square-up.fr/72-meilleures-ventes-femme

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Square up are successful.

Square up Creative Analysis: 

Square up placed a Carousel ad in 2020-03-09-2020-06-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Square up Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Square up has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Square up Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-09-2020-06-03  2020-03-06-2020-06-03  2020-03-06-2020-06-03
During  87 days  90 days 90 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Square up ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 87 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Square up, helping Square up to grasp the ad data more clearly.