Top Ads on Square Yards

Square Yards Background Introduction:

Square Yards is a tech-enabled transaction & aggregator platform for Global real estate.It transacts 300+ transactions a month with GTV crossing USD400mn/Y

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Square Yards has been advertising and marketing on Facebook for many years. And Square Yards has placed 257 of ads on the Facebook platform in the last month. In the past few years,Square Yards has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Square Yards on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Square Yards. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Square Yards.

BigSpy

1.Square Yards Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Square Yards  Square Yards  Square Yards
Page Categories  Real Estate Agent  Real Estate Agent  Real Estate Agent
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Square Yards Marketing Objectives Analysis: 

Square Yards has been operating in Real Estate Agent for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Square Yards best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Square Yards Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alexis Tower  Pay ₹4.66+ Lakhs for 2 Yrs* DAMAC Aykon Heights - Aykon City, Dubai 
Ad Copy Text  Exclusive Lockdown Offer - 40% less on prices ✔ A̶E̶D̶ ̶4̶0̶0̶,̶0̶0̶0̶ AED 260,000 ✔...  Exclusive 10:90 Payment Plan in Godrej Greens, Undri for a Limited Period During Lockdown‼️ ⠀ ...  Invest in Studio & 1-3 BR Apartments close to Business Bay in Aykon City, Dubai ✔ No Floor-Rise Ch...
Link Description  Downtown Jebel Ali, Dubai  10% Now, Rest on Delivery**  N/A
Website Link  www.squareyards.com  www.squareyards.com  www.squareyards.com
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 244  583  204
Like 40  36  7866

Square Yards Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Square Yards Top 1 ads got 40 likes. Square Yards uses a sentence with the finishing touch title: “Alexis Tower”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Square Yards shared 244 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Square Yards should continue to optimize the ad content.

3.Square Yards Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-25-2020-06-17  2020-05-29-2020-06-10  2020-04-23-2020-06-07
Landing Page Link  https://www.squareyards.com/realty/alexis-tower-downtown-jebel-ali-dubai/?source=ivCcq1WvAWM7nMBvC%2BT7yQ%3D%3D0n  https://www.squareyards.com/realty/godrej-greens-undri-pune/?source=DLz9KXxuzZY6kVqWrFWh1Q%3D%3D0n   https://www.squareyards.com/realty/damac-aykon-heights-dubai/?source=d%2B8Bj/keUvmJ2JxHaBorZQ%3D%3D0n

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Square Yards are successful.

Square Yards Creative Analysis: 

Square Yards placed a Image ad in 2020-05-25-2020-06-17, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Square Yards Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates,Egypt  N/A  United Arab Emirates
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Square Yards has the best conversion in United Arab Emirates,Egypt, and can advertise more in United Arab Emirates,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Square Yards Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-17  2020-05-29-2020-06-10  2020-04-23-2020-06-07
During  13 days  13 days 46 days 
Like  40  36  7866
Share  3  3  802
Comment  17  1  43

Advertising effectiveness is a direct manifestation of advertising. Square Yards ‘s Top 1 ad received 40 likes, 3 shares, 17 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Square Yards, helping Square Yards to grasp the ad data more clearly.